Inside the Strategy RoomInside the Strategy Room

167. How to predict your competitor's next move

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Joining us for this episode is John Horn, author of the new book Inside the Competitor's Mindset. John’s book analyzes how businesses can better understand their competitors and maximize the value of their competitive insights. He is a Professor of Practice in Economics at the Olin Business School at Washington University in St. Louis.

We also have Emma Gibbs with us. Emma is a partner in our London office, and head of our Strategy and Corporate Finance Practice in the U.K., Ireland, and Israel.

Join our LinkedIn community of more than 90,000 members and follow us on Twitter at @McKStrategy.

Explore our collection of Inside the Strategy Room episode transcripts on McKinsey.com

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We all know the world is moving faster. We also know that as upheaval becomes the norm, vast busines 
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