During an interview at the PhocusWire studio at Phocuswright Europe, Maxim Sevastianov, founder and CEO of Trava, said he defines API connectivity success in the course of a long game.

“You define that there is a certain need in the market for that particular application, right?” he said. “Then you develop and you talk to the customers, of course, and they say there is a need for that.”

However, it's unlikely that success will be immediate.

“I would say three to six months later, that's when I would say whether it's successful when you look at the numbers,” Sevastianov said. “It's not gonna happen a week or two, or whatever it takes a few months.” 

But with new technology such as artificial intelligence (AI) advancing at a rapid pace, the definition of success for connectivity providers could be shifting, too.