Celine Ivari is a scientist and the founder of Wholyme, a self-care brand built around intention, prevention, and long-term well-being. Inspired by watching her mother navigate a chronic autoimmune condition, Celine developed the formula that would eventually become Wholyme’s Relief Balm, and began a journey that took her from human biology and genetics to entrepreneurship.

Celine joins Julia to get honest about what it actually takes to build a consumer brand from the ground up. She shares the persistence that helped her break into major retailers, the behind-the-scenes realities of manufacturing and compliance, why she refused to compromise on her formulations, and how listening closely to customers shaped Wholyme’s growth.

They also dig into the more personal side of entrepreneurship: separating your identity from the role you’ve always played, becoming comfortable as the face of your company, taking leaps before you feel ready, and dealing with the constant temptation to compare your progress to everyone else’s.

Celine also shares the perspective that helps her when the finish line feels impossibly far away: sometimes you have to stop looking at how far you still have to go and recognize just how far you’ve already come.

Buckle up for an honest conversation about persistence, self-care, fear, ambition, and building something you truly believe in.

You can find Wholyme at https://wholyme.com, on Instagram @wholyme_official, on TikTok @wholyme, and on LinkedIn linkedin.com/company/wholyme. Follow Celine on Instagram @celine_ivari and connect on LinkedIn linkedin.com/in/celine-ivari-077278b2