Sam Kroonenburg built a company from his bedroom, with him and his brother Ryan both making about $500 million. But Sam, 40, is doing what he can to avoid the trappings of wealth.

Further reading:

Aussie who sold cloud start-up for $2b jumps on AI for ads

Young Rich Lister says more founders should take cash off the table

Sam Kroonenburg built a company from his bedroom, with him and his brother Ryan both making about $500 million. But Sam, 40, is doing what he can to avoid the trappings of wealth.
Further reading:
<a href="https://www.afr.com/technology/aussie-who-sold-cloud-start-up-for-2b-jumps-on-ai-for-ads-20240718-p5jurx">Aussie who sold cloud start-up for $2b jumps on AI for ads</a>
<a href="https://www.afr.com/technology/young-rich-lister-says-more-founders-should-take-cash-off-the-table-20220513-p5al87">Young Rich Lister says more founders should take cash off the table</a>

How I Made It is back with new hosts Lauren Sams & Yolanda Redrup. Join us to learn how Australia’s top entrepreneurs built their fortunes and what they learnt along the way.

How I Made It is back with new hosts Lauren Sams &amp; Yolanda Redrup. Join us to learn how Australia&rsquo;s top entrepreneurs built their fortunes and what they learnt along the way.

How I Made It

All the latest episodes from all of the AFR's podcasts. 

All the latest episodes from all of the AFR's podcasts.&nbsp;

Latest episodes 

Sam Kroonenburg’s success is only possible because of his wife

Growing up, Janine Allis never thought about starting her own business. “I didn’t even know what an entrepreneur was,” she says.

But after spotting a gap in the market, there was no stopping the founder of a now-global smoothie company that’s worth hundreds of millions of dollars.

On the final episode of season five of How I Made It, Rich List editor Yolanda Redrup finds out how the Boost Juice owner became one of Australia’s top business leaders.

This episode was sponsored by Telstra.

Growing up, Janine Allis never thought about starting her own business. &ldquo;I didn&rsquo;t even know what an entrepreneur was,&rdquo; she says.
But after spotting a gap in the market, there was no stopping the founder of a now-global smoothie company that&rsquo;s worth hundreds of millions of dollars.
On the final episode of season five of How I Made It, Rich List editor Yolanda Redrup finds out how the Boost Juice owner became one of Australia&rsquo;s top business leaders.
This episode was sponsored by <a href="https://ad.doubleclick.net/ddm/trackclk/N7535.4814803NINE-RADIO/B33992250.427401135;dc[%E2%80%A6]gdpr=$%7BGDPR%7D;gdpr_consent=$%7BGDPR_CONSENT_755%7D;ltd=;dc_tdv=1">Telstra</a>.

What working on David Bowie’s yacht taught Boost founder Janine Allis

Since she was a little girl, Flavia Tata Nardini was obsessed with space.

The Italian-born rocket scientist began her career at the European Space Agency but moved to Adelaide in her 20s, where she found herself confronted with a lack of industry.

Left with no other choice, she started her own business.

On this week's episode of How I Made It, Rich List editor Yolanda Redrup finds out how the CEO of Fleet Space Technologies reignited Australia’s space industry – and built an $800 million company.

This podcast was sponsored by Telstra.

Since she was a little girl, Flavia Tata Nardini was obsessed with space.
The Italian-born rocket scientist began her career at the European Space Agency but moved to Adelaide in her 20s, where she found herself confronted with a lack of industry.
Left with no other choice, she started her own business.
On this week's episode of How I Made It, Rich List editor Yolanda Redrup finds out how the CEO of Fleet Space Technologies reignited Australia&rsquo;s space industry &ndash; and built an $800 million company.
This podcast was sponsored by <a href="https://ad.doubleclick.net/ddm/trackclk/N7535.4814803NINE-RADIO/B33992250.427401135;dc[%E2%80%A6]gdpr=$%7BGDPR%7D;gdpr_consent=$%7BGDPR_CONSENT_755%7D;ltd=;dc_tdv=1">Telstra</a>.

‘It's the Mount Everest of careers’: How Fleet’s CEO built an $800m company

Vikas Rambal came to Australia from India on a prospective business trip in 2000. But the project he was looking into was not what it seemed.

It was a moment on his five-day trip that would prove to be pivotal.

On this week’s episode of How I Made It, Rich List editor Yolanda Redrup finds out how a scam and a chance encounter set about the Perdaman Group founder’s dream to build the country’s largest fertiliser plant.

This podcast was sponsored by Telstra.

Vikas Rambal came to Australia from India on a prospective business trip in 2000. But the project he was looking into was not what it seemed.
It was a moment on his five-day trip that would prove to be pivotal.
On this week&rsquo;s episode of How I Made It, Rich List editor Yolanda Redrup finds out how a scam and a chance encounter set about the Perdaman Group founder&rsquo;s dream to build the country&rsquo;s largest fertiliser plant.
This podcast was sponsored by <a href="https://ad.doubleclick.net/ddm/trackclk/N7535.4814803NINE-RADIO/B33992250.427401135;dc[%E2%80%A6]gdpr=$%7BGDPR%7D;gdpr_consent=$%7BGDPR_CONSENT_755%7D;ltd=;dc_tdv=1">Telstra</a>.

Sam Kroonenburg’s success is only possible because of his wife

In 2 playlist(s)

How I Made It

Social links

Follow podcast

Recent clips