When Ben Young started working in waste management he saw first hand the impact single-use plastics have on the environment, and he decided to do something about it.

But instead of giving consumers a sermon, he gave them a status symbol.

After launching Frank Green in 2013, Ben quickly turned his brand into a cult purveyor of water bottles, coffee cups and more — making sustainability cool.

On this week’s episode of How I Made It, host Lauren Sams sits down with the founder to find out how he harnessed an environmental movement to build one of the country’s most well-known brands.

This podcast was sponsored by Sinch Engage.

Further reading:

Nicole Eckels’ multimillion-dollar idea was right under her nose

The Glasshouse Fragrances CEO has grown her company into a $100 million global powerhouse, with products stocked in more than 10 countries.

Bill Beament led a 1¢ company. Now it’s Australia’s biggest gold miner

The West Australian who transformed Northern Star took home $60 million last year. Now, the Develop Global CEO is zeroing in on critical minerals.