10. Building A Bespoke Buttercream Cake Business To 100K+ Followers Combined On TikTok And Instagram

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In this episode, Jessica sits down with Miri Nadler to unpack her inspiring story of overcoming adversity and building her hugely successful cake business that now has over 100K combined followers on TikTok and Instagram… and growing!

Miri is originally from Los Angeles where she began her food blog in 2009 called “Miri in the Village.” She set out to teach herself how to bake, and in the process, perfect her recipes, technique, and flavor pairings. While in LA, Miri worked in the administration of a luxury bakery, where she received a front-row education on how to run a kitchen. Though she explored many culinary avenues on her blog, Miri’s biggest strength and deepest passion has always been pastries.

In 2016, Miri and her family moved to North Carolina, and are currently settled in Charlotte. Having seen women in Asia use palette knives to decorate cakes on Instagram, Miri made her 2019 New Year’s resolution to figure out how to do the same. It wasn’t long until Miri mastered the craft and developed her own unique style. An Instagram account and several requests for orders later, Ten Bloom Cakes was born.

Miri is delighted to have the support of her husband and two young sons as she starts on this brand new endeavor!

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