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16. How People and Businesses Can Use Social Media as a Force for Good

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Georgette Eva is a freelance writer, social media professional, and morning person who runs the appropriately named Morning Person Studio, where she helps brands shape and share their stories. A journalist by trade, Georgette’s excitement for social media happened by chance as she discovered how it combined her love of writing, community connection, visual design, and, yes, puns. Now with 10 years of experience, she’s had the opportunity to work in a range of industries from fashion, food, to Saas startups helping brands get to the next level of content and community. Georgette shares why showing up in social spaces still matters and how the exchange of value isn’t purely fleeting and transactional.

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