How I Create MeHow I Create Me

17. Why Training Your Creativity Muscle Pays Off

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From the island of Guam , Richard is an engineer/designer and now co-founder at Bettersum. He’s building the marketing tool Supercopy because he believes we should communicate to people in the manner they want to be communicated to.

Richard chatted with us about the mandate of creative outputs and how our quick-to-commercialize economy has perhaps skewed our engagement with the joy of learning and sharing as a community. As a serial entrepreneur, his combination of generosity and boldness have positioned him to repeatedly challenge prevailing assumptions about the bifurcation of “design” and “STEM” through building approachable tech solutions that live at the intersection of code + culture. He’s currently building an AI tool for marketing professionals called SuperCopy. Join us to hear why apprenticeships beat entry-level jobs any day and why a trip to the gym an hour before midnight was the best part of the weekend. 



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For many expressive folks, our productivity is divergent. It doesn’t fit a 9-5 routine or trendy coa 
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