In this episode of House of Lou, Veronica is joined by Audra Noyes Herndon; founder, CEO, and creative director of AUDRA. Audra shares details of her journey, including her move to St. Louis in 2017, as one the Saint Louis Fashion Fund's inaugural class of designers; her background working with fashion icons André Leon Tally, Zac Posen, and John Galliano, to name a few; and the inspiration behind her brand's aesthetic. Audra discusses her career highlights and passion projects, from dressing Kim Kardashian for the red carpet to designing her own wedding dress, as well as dresses for her mother and flower girls. This year, the brand celebrates its 10-year anniversary. Shop AUDRA at its showroom on Clayton in Ladue (walk-ins welcome) or online. 

Plus, Veronica talks about her recent trip to Colombia and the creative inspiration it brought her. See photos from her trip on Instagram (@vtlookbook).

Listen and follow House of Lou on Apple Podcasts, Spotify, or most places podcasts are available.

Thank you to Karr Bick Kitchen & Bath for sponsoring this episode. From design and construction to interiors, Karr Bick serves as a one-stop-shop for all the essentials needed to create spaces that are #NothingOrdinary. Schedule a free design consultation at karrbick.com.

Got an idea for a future House of Lou episode? 

We love hearing from our audience. Send your thoughts or feedback to Veronica at vtheodoro@stlmag.com or to podcasts@stlmag.com. We can't wait to hear from you!

Looking for more inspo?

Subscribe to our Design+Home newsletter to receive our latest home, design, and style content in your inbox every Wednesday. And follow Veronica (@vtlookbook) and St. Louis Magazine on Instagram (@stlouismag).

Interested in being a podcast sponsor?

Contact Lauren Leppert at lleppert@stlmag.com.

Mentioned in this episode:

• AUDRA
• MICDS
• Saint Louis Fashion Fund
• Collective Thread
• 21C Hotel
• Savannah College of Art & Design
• Alliance Française de St. Louis 
• Arch Grants
• Retta Jane
• Missouri Botanical Garden Orchid Show
• Saint Louis Art Museum's Art in Bloom
• Saint Louis Art Museum's February Drop-In Tours
• Veronica's favorite places to buy flowers: Urban Buds; Flowers & Weeds; Bloomin' Buckets

You may also enjoy these SLM articles:

• Inside St. Louis designer Audra Noyes’ new Ladue showroom
• Retta Jane, a luxury clothing label for tweens and teens, is St. Louis’ newest fashion start-up
• Where to shop for flowers in St. Louis