It’s the leading cause of preventable death across much of Europe and North America, responsible for the loss of 41 million lives in the US, UK and Canada between 1960 and 2020. These staggering statistics beg the question: Why is anyone still smoking? Dr. Lynn Kozlowski, renowned expert in tobacco use and nicotine policy, is Professor Emeritus and Dean Emeritus of Community Health and Health Behavior at the University of Buffalo. A founding member of the Society for Nicotine and Tobacco Research, he has contributed to four U.S. Surgeon General reports on smoking. Host Alec Baldwin speaks with Dr. Kozlowski about how perceptions of smoking have evolved over the years, the dangers of smoking traditional cigarettes versus vaping, and his advice on what he believes is the best way to quit.