There's no shortage of stories where customers go crazy for free giveaways at the supermarket - and one expert has revealed why this is the case.

Between coffee shops offering a free drink after you've bought 10 or beauty retailers handing out samples if you spend enough, research has explained this is all another marketing trick to hook people in.

University of Canterbury marketing professor Ekant Veer says people like to feel like they've won things, especially if they're free.

"We feel like we're getting rewarded for our loyalty or rewarded for our good behaviour, and then it's going to work for us. We're going to get that little dopamine hit." 

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There's no shortage of stories where customers go crazy for free giveaways at the supermarket - and one expert has revealed why this is the case.
Between coffee shops offering a free drink after you've bought 10 or beauty retailers handing out samples if you spend enough, research has explained this is all another marketing trick to hook people in.
University of Canterbury marketing professor Ekant Veer says people like to feel like they've won things, especially if they're free.
"We feel like we're getting rewarded for our loyalty or rewarded for our good behaviour, and then it's going to work for us. We're going to get that little dopamine hit."&nbsp;
LISTEN ABOVE

With a straight down the middle approach, Heather du Plessis-Allan Drive on Newstalk ZB delivers the very latest news and views to New Zealanders as they wrap up their day.

Heather du Plessis-Allan Drive

Ekant Veer: University of Canterbury marketing professor reveals why we find free promotions irresistible

https://api.omny.fm/orgs/7784f840-c291-422a-924b-ad9000bbad71/clips/7235d404-3aa0-4b6a-8a87-b3390074d38c/transcript

New data shows one in seven Kiwi men aren't wearing seatbelts - and a new campaign has been launched to bring down the risks of injury or death.

NZTA is partnering with four provincial rugby teams to encourage young men to buckle up and stay safe.

Northern Rescue COO Karl Taylor says too many younger men between 18-40 think they're 'bulletproof' and that's a factor behind these stats.

"We need to get the message out there, and we just need to keep sounding that message out there and keep beating the drum."

LISTEN ABOVE

New data shows one in seven Kiwi men aren't wearing seatbelts - and a new campaign has been launched to bring down the risks of injury or death.
NZTA is partnering with four provincial rugby teams to encourage young men to buckle up and stay safe.
Northern Rescue COO Karl Taylor says too many younger men between 18-40 think they're 'bulletproof' and that's a factor behind these stats.
"We need to get the message out there, and we just need to keep sounding that message out there and keep beating the drum."
LISTEN ABOVE

Karl Taylor: Northern Rescue COO on the campaign designed to encourage Kiwi men to wear seatbelts

https://api.omny.fm/orgs/7784f840-c291-422a-924b-ad9000bbad71/clips/5c21deae-f3b4-4250-a7ff-b4c70067f3fe/transcript

A law expert says the Family Court's dismissed warnings before, like those raised about the Marokopa children. 

An inquiry's laid bare failures by police and Oranga Tamariki before and during the four-year search for fugitive Tom Phillips and his children.

Their mother repeatedly expressed fears before Phillips went on the run with them a second time, but Oranga Tamariki assured the Court, they were fine in his care. 

Auckland University associate professor Carrie Leonetti says such failures are well established.

She explained almost nothing stops fathers getting extensive, unsupervised access to their children - even mental health conditions, substance abuse and a history of violence. 

LISTEN ABOVE

A law expert says the Family Court's dismissed warnings before, like those raised about the Marokopa children.&nbsp;
An inquiry's laid bare failures by police and Oranga Tamariki before and during the four-year search for fugitive Tom Phillips and his children.
Their mother repeatedly expressed fears before Phillips went on the run with them a second time, but Oranga Tamariki assured the Court, they were fine in his care.&nbsp;
Auckland University associate professor Carrie Leonetti says such failures are well established.
She explained almost nothing stops fathers getting extensive, unsupervised access to their children - even mental health conditions, substance abuse and a history of violence.&nbsp;
LISTEN ABOVE

Carrie Leonetti: Auckland University associate professor of law on the failings uncovered in the Tom Phillips report

https://api.omny.fm/orgs/7784f840-c291-422a-924b-ad9000bbad71/clips/15f73847-3d09-4ad6-9bbf-b4c700643d2a/transcript

The Finance Minister says the National's bid to break up Foodstuffs would be the most low-cost measure to ensure Kiwis can get cheaper groceries.

National is campaigning on separating Pak'nSave from New World and Four Square - if the Commerce Commission believes it stacks up.

Nicola Willis says there's less benefits and more costs around restructuring Woolworths, as the retailer would have to set up an entirely new operator and brands.

"Whereas, Foodstuffs already has two different brands, it already has Pak'nSave vs New World. So the costs of that restructure are lower - and once you add in all of the extra costs of the Woolworths restructure, you end up with lower net benefits."

LISTEN ABOVE

The Finance Minister says the National's bid to break up Foodstuffs would be the most low-cost measure to ensure Kiwis can get cheaper groceries.
National is campaigning on separating Pak'nSave from New World and Four Square - if the Commerce Commission believes it stacks up.
Nicola Willis says there's less benefits and more costs around restructuring Woolworths, as the retailer would have to set up an entirely new operator and brands.
"Whereas, Foodstuffs already has two different brands, it already has Pak'nSave vs New World. So the costs of that restructure are lower - and once you add in all of the extra costs of the Woolworths restructure, you end up with lower net benefits."
LISTEN ABOVE

Nicola Willis: Finance Minister on National's bid to break up Foodstuffs

https://api.omny.fm/orgs/7784f840-c291-422a-924b-ad9000bbad71/clips/5d2819e0-2111-42c9-9e66-b4c70061370a/transcript

Ekant Veer: University of Canterbury marketing professor reveals why we find free promotions irresistible

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