“The starting point. No one cares about your brand.”

In this episode, brand consultant and marketing professor, Mark Ritson delivers the kind of straight-talk marketers know him for, exploring the fundamentals of growth, the power of audio in the media mix, and why long-term consistency still beats short-term tactics.

&ldquo;The starting point. No one cares about your brand.&rdquo;
In this episode, brand consultant and marketing professor, Mark Ritson delivers the kind of straight-talk marketers know him for, exploring the fundamentals of growth, the power of audio in the media mix, and why long-term consistency still beats short-term tactics.

How Audio Moves Minds & Markets. 

Heard Mentality explores how the world’s most creative brands and minds use sound to make people feel, think, and act. 

Presented by Commercial Radio & Audio and hosted by Little Black Book’s Brittany Rigby, it’s a fast, inspiring look into the stories and strategies proving the power of audio to cut through — and move us as people.

How Audio Moves Minds &amp; Markets. 
Heard Mentality explores how the world&rsquo;s most creative brands and minds use sound to make people feel, think, and act.&nbsp;
Presented by Commercial Radio &amp; Audio and hosted by Little Black Book&rsquo;s Brittany Rigby, it&rsquo;s a fast, inspiring look into the stories and strategies proving the power of audio to cut through &mdash; and move us as people.

Heard Mentality

Heard Mentality explores how the world’s most creative brands use sound to make people feel, think, and act.

Presented by Commercial Radio & Audio and hosted by LBB’s Britt Rigby, it’s a fast, inspiring look into the stories and strategies proving the power of audio to cut through and move audiences.

Heard Mentality explores how the world&rsquo;s most creative brands use sound to make people feel, think, and act.
Presented by Commercial Radio &amp; Audio and hosted by LBB&rsquo;s Britt Rigby, it&rsquo;s a fast, inspiring look into the stories and strategies proving the power of audio to cut through and move audiences.

Why 11% Might Be the Smartest Media Decision You Make

https://api.omny.fm/orgs/7be56c86-a204-4c93-a281-aaed00004c3f/clips/b374abd1-c78b-4330-a982-b3fb0184c726/transcript

What does great creative actually sound like?

Brittany Rigby sits down with two of Australia's top creative leaders, David Fraser (CD, BMF) and Jeremy Hogg (National ECD, M+C Saatchi), to talk trust, taste, and the craft of audio in an industry obsessed with the shiny and the new.

They get into keeping humans at the heart of the work, the "theatre of the mind" that makes radio so powerful, why audio still gets treated as an afterthought (and why it shouldn’t be!), knowing when an idea sounds right, hunting down unusual voices, the rise of absurdist humour, and the sonic branding that still gives them goosebumps.

A must-listen for anyone in advertising, marketing, radio or audio production.

What does great creative actually sound like?
Brittany Rigby sits down with two of Australia's top creative leaders, David Fraser (CD, BMF) and Jeremy Hogg (National ECD, M+C Saatchi), to talk trust, taste, and the craft of audio in an industry obsessed with the shiny and the new.
They get into keeping humans at the heart of the work, the "theatre of the mind" that makes radio so powerful, why audio still gets treated as an afterthought (and why it shouldn&rsquo;t be!), knowing when an idea sounds right, hunting down unusual voices, the rise of absurdist humour, and the sonic branding that still gives them goosebumps.
A must-listen for anyone in advertising, marketing, radio or audio production.

What good work sounds like

https://api.omny.fm/orgs/7be56c86-a204-4c93-a281-aaed00004c3f/clips/1ce914cd-ffed-4b39-876b-b47100ad610f/transcript

And why audio is uniquely positioned to help brands build it. 

In this special Cannes edition of Heard Mentality, System1's Andrew Tindall joins BT Group's Chief Brand & Marketing Officer, Cilesta van Doorn, to explore why trust has become one of marketing's strongest predictors of commercial success, and why audio is uniquely positioned to help brands build it.

And why audio is uniquely positioned to help brands build it.&nbsp;
In this special Cannes edition of Heard Mentality, System1's Andrew Tindall joins BT Group's Chief Brand &amp; Marketing Officer, Cilesta van Doorn, to explore why trust has become one of marketing's strongest predictors of commercial success, and why audio is uniquely positioned to help brands build it.

The Brands Winning Tomorrow Are Building Trust Today

https://api.omny.fm/orgs/7be56c86-a204-4c93-a281-aaed00004c3f/clips/5c00d1f5-184d-40ff-80e2-b479006a86fa/transcript

In this episode of Heard Mentality, Britt Rigby sits down with Uncensored CMO host Jon Evans to unpack why sonic branding remains one of marketing’s most underutilised growth levers, and why the smartest brands are investing in audio assets that last decades, not just campaigns.

From the emotional power of music and memory, to the commercial impact of jingles, soundtracks and sonic cues, the conversation explores how audio shapes the way people feel, remember, and ultimately buy.

Because, as Jon puts it: what you hear changes what you feel, and what you feel changes what you buy.

In this episode of Heard Mentality, Britt Rigby sits down with Uncensored CMO host Jon Evans to unpack why sonic branding remains one of marketing&rsquo;s most underutilised growth levers, and why the smartest brands are investing in audio assets that last decades, not just campaigns.
From the emotional power of music and memory, to the commercial impact of jingles, soundtracks and sonic cues, the conversation explores how audio shapes the way people feel, remember, and ultimately buy.
Because, as Jon puts it: what you hear changes what you feel, and what you feel changes what you buy.

Sonic Branding is a Lifetime Opportunity

https://api.omny.fm/orgs/7be56c86-a204-4c93-a281-aaed00004c3f/clips/3fb5349b-f2c7-45cf-afe0-b46400952aae/transcript

Why 11% Might Be the Smartest Media Decision You Make

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