In this episode of Heard Mentality, Britt Rigby sits down with Uncensored CMO host Jon Evans to unpack why sonic branding remains one of marketing’s most underutilised growth levers, and why the smartest brands are investing in audio assets that last decades, not just campaigns.

From the emotional power of music and memory, to the commercial impact of jingles, soundtracks and sonic cues, the conversation explores how audio shapes the way people feel, remember, and ultimately buy.

Because, as Jon puts it: what you hear changes what you feel, and what you feel changes what you buy.