As longevity care soars in popularity, health consumers still have to connect the dots across various market offerings to gain benefits. 

Join host Ann Somers Hogg and Max Marchione, co-founder of Superpower, as they explore how Jobs To Be Done Theory can be leveraged to make preventive, longevity-focused medicine accessible to millions of people. 

Resources: 
Are Forward’s Carepods “competing against luck”?
Forward’s Secret Masterplan (and will CarePods work)

As longevity care soars in popularity, health consumers still have to connect the dots across various market offerings to gain benefits. 
Join host Ann Somers Hogg and Max Marchione, co-founder of Superpower, as they explore how Jobs To Be Done Theory can be leveraged to make preventive, longevity-focused medicine accessible to millions of people. 
Resources: 
<ul>
<li><a href="https://www.christenseninstitute.org/blog/are-forwards-carepods-competing-against-luck/">Are Forward’s Carepods “competing against luck”?</a></li>
<li><a href="https://www.healthy-debate.com/p/forwardhttps://www.healthy-debate.com/p/forward" data-saferedirecturl="https://www.google.com/url?q=https://www.healthy-debate.com/p/forward&amp;source=gmail&amp;ust=1722441497975000&amp;usg=AOvVaw3oQO0QuQzMdm9-EnAmIKja">Forward’s Secret Masterplan (and will CarePods work)</a><a href="https://www.healthy-debate.com/p/forward" data-saferedirecturl="https://www.google.com/url?q=https://www.healthy-debate.com/p/forward&amp;source=gmail&amp;ust=1721851119696000&amp;usg=AOvVaw0Od2_EbTXuQ-fEAW8SgDnu"></a></li>
</ul>

A lot of health leaders and innovators talk about “disrupting” health care, but what does that really mean? What does it actually look like in the field, and how does one actually do it? Join host Ann Somers Hogg, Director of Health Care at the Clayton Christensen Institute, as she discusses the application of disruptive innovation in health care and covers late Harvard professor Clayton Christensen’s other theories, and their potential to transform our health care ecosystem. 

A lot of health leaders and innovators talk about &ldquo;disrupting&rdquo; health care, but what does that really mean? What does it actually look like in the field, and how does one actually do it? Join host Ann Somers Hogg, Director of Health Care at the Clayton Christensen Institute, as she discusses the application of disruptive innovation in health care and covers late Harvard professor Clayton Christensen&rsquo;s other theories, and their potential to transform our health care ecosystem.&nbsp;

Life-Centered Health Care

Shift Forward Health is the channel for change makers who want to build the Healthcare of Tomorrow. Subscribe to the channel and receive our entire lineup of shows hosted by a diverse collection of forward-thinking experts from around the world. One subscription, all the podcasts you need, all for free!  

Shift Forward Health is the channel for change makers who want to build the Healthcare of Tomorrow. Subscribe to the channel and receive our entire lineup of shows hosted by a diverse collection of forward-thinking experts from around the world. One subscription, all the podcasts you need, all for free!

Shift Forward Health

Healthcare Rap is the leading podcast about how consumer health works. Hosts Jared Johnson and Zain Ismail spotlight how healthcare is being designed, marketed, and delivered from the consumer point of view and profile leaders who are championing the move to preventive care.

It is one of the longest-lasting podcasts in the industry, passing 500 episodes and 8 years on the air, and ranks in the top 5% of all podcasts globally. Highlights include CEOs, founders and other senior leaders from Oura, Whoop, Noom, Superpower, Novo Nordisk, Best Buy Health, CVS Health, Google, Microsoft, and hundreds more.

Topics for 2026: 
Connected fitness 
GLP-1's / weight loss 
Wearables
Longevity and diagnostics 
Food as medicine / nutrition 
Preventive health and wellness 
Digital Front Door 
Nontraditional care models - direct primary care, retail care, health at home, digital health, functional and integrative health 
Digital health and consumer brands making waves and new entrants making a splash 

Topics not covered: 
Clinical leadership 
Cybersecurity 
Health information management 
Interoperability 
Revenue cycle 

<a href="https://healthcarerap.com/"></a>Healthcare Rap <a href="https://healthcarerap.com/"></a>is the leading podcast about how consumer health works. Hosts Jared Johnson and Zain Ismail spotlight how healthcare is being designed, marketed, and delivered from the consumer point of view and profile leaders who are championing the move to preventive care.
It is one of the longest-lasting podcasts in the industry, passing 500 episodes and 8 years on the air, and <a href="https://www.listennotes.com/podcasts/healthcare-rap-shift-forward-health-dAvhm_j30sN/">ranks in the top 5% of all podcasts globally</a>. Highlights include CEOs, founders and other senior leaders from Oura, Whoop, Noom, Superpower, Novo Nordisk, Best Buy Health, CVS Health, Google, Microsoft, and hundreds more.
Topics for 2026:&nbsp;
<ul>
<li>Connected fitness&nbsp;</li>
<li>GLP-1's / weight loss&nbsp;</li>
<li>Wearables</li>
<li>Longevity and diagnostics&nbsp;</li>
<li>Food as medicine / nutrition&nbsp;</li>
<li>Preventive health and wellness&nbsp;</li>
<li>Digital Front Door&nbsp;</li>
<li>Nontraditional care models - direct primary care, retail care, health at home, digital health, functional and integrative health&nbsp;</li>
<li>Digital health and consumer brands making waves and new entrants making a splash&nbsp;</li>
</ul>
Topics not&nbsp;covered:&nbsp;
<ul>
<li>Clinical leadership&nbsp;</li>
<li>Cybersecurity&nbsp;</li>
<li>Health information management&nbsp;</li>
<li>Interoperability&nbsp;</li>
<li>Revenue cycle&nbsp;</li>
</ul>

The leading podcast about consumer-centered health

Healthcare Rap

Healthcare Rap Media is a healthcare media and community platform facilitating conversations between healthcare leaders, marketers, operators, innovators, and technology companies through podcasts, virtual events, collaborative cohorts, research, and micro-content experiences.

Healthcare Rap Media is a healthcare media and community platform facilitating conversations between healthcare leaders, marketers, operators, innovators, and technology companies through podcasts, virtual events, collaborative cohorts, research, and micro-content experiences.

Healthcare Rap Media

When It Comes To Longevity, Is Health For Hire?

Priya Bathija and Lauren Riplinger share AHIMA’s new nine-step framework for building patient trust based on their new white paper, how to incorporate the framework’s steps when collecting, using, and sharing social determinants of health data, and offer an exclusive preview of this year's AHIMA conference in San Antonio. 

All that, plus the Flava of the Week about the newly formed Personal AI Health Alliance. Who’s involved, what’s their mission, and how do they plan to carry it out? 

DOWNLOAD THE WHITE PAPER, Building Patient Trust in the Collection, Use, and Sharing of Social Determinants of Health Data: 

https://www.ahima.org/media/xl0gr014/d4bh-patient-trust-wp-final-4.pdf

JOIN THE COMMUNITY (IT'S FREE) 

This show is brought to you by the Healthcare Rap Community, a free, curated online forum for leaders who are working to keep the consumer POV at the center of how healthcare is being designed, marketed, and delivered. It's a place to connect with like-minded colleagues and benefit from one another's thought leadership and passion for the space, without the spam vibes. 

Visit healthcarerapcommunity.com to create your account. 

(#533) 

Priya Bathija and Lauren Riplinger share AHIMA&rsquo;s new nine-step framework for building patient trust based on their new white paper, how to incorporate the framework&rsquo;s steps when collecting, using, and sharing social determinants of health data, and offer an exclusive preview of this year's AHIMA conference in San Antonio.&nbsp;
All that, plus the Flava of the Week about the newly formed Personal AI Health Alliance. Who&rsquo;s involved, what&rsquo;s their mission, and how do they plan to carry it out?&nbsp;
DOWNLOAD THE WHITE PAPER, Building Patient Trust in the Collection, Use, and Sharing of Social Determinants of Health Data:&nbsp;
<a href="https://www.ahima.org/media/xl0gr014/d4bh-patient-trust-wp-final-4.pdf">https://www.ahima.org/media/xl0gr014/d4bh-patient-trust-wp-final-4.pdf</a>
JOIN THE COMMUNITY (IT'S FREE)&nbsp;
This show is brought to you by the Healthcare Rap Community, a free, curated online forum for leaders who are working to keep the consumer POV at the center of how healthcare is being designed, marketed, and delivered. It's a place to connect with like-minded colleagues and benefit from one another's thought leadership and passion for the space, without the spam vibes.&nbsp;
Visit&nbsp;<a href="https://healthcarerapcommunity.com/">healthcarerapcommunity.com</a> to create your account.&nbsp;
(#533)&nbsp;

AHIMA’s New Framework for Building Patient Trust (#533)

Alex Doyne, Chief Strategy Officer at Zocdoc, joins fresh on the heels of the company’s newly announced expansion beyond its marketplace to power access to care everywhere, their new partnership with Gemini, and what it all means for consumers’ AI-influenced health journeys. 

All that, plus the Flava of the Week about the CMS ACCESS Model’s newly announced expansion. What five new tracks did it add to its payment model, and how is the program spurring new levels patient-facing innovation? 

JOIN THE COMMUNITY (IT'S FREE) 

This show is brought to you by the Healthcare Rap Community, a free, curated online forum for leaders who are working to keep the consumer POV at the center of how healthcare is being designed, marketed, and delivered. It's a place to connect with like-minded colleagues and benefit from one another's thought leadership and passion for the space, without the spam vibes. 

Visit healthcarerapcommunity.com to create your account. 

(#532) 

Alex Doyne, Chief Strategy Officer at Zocdoc, joins fresh on the heels of the company&rsquo;s newly announced expansion beyond its marketplace to power access to care everywhere, their new partnership with Gemini, and what it all means for consumers&rsquo; AI-influenced health journeys.&nbsp;
All that, plus the Flava of the Week about the CMS ACCESS Model&rsquo;s newly announced expansion. What five new tracks did it add to its payment model, and how is the program spurring new levels patient-facing innovation?&nbsp;
JOIN THE COMMUNITY (IT'S FREE)&nbsp;
This show is brought to you by the Healthcare Rap Community, a free, curated online forum for leaders who are working to keep the consumer POV at the center of how healthcare is being designed, marketed, and delivered. It's a place to connect with like-minded colleagues and benefit from one another's thought leadership and passion for the space, without the spam vibes.&nbsp;
Visit&nbsp;<a href="https://healthcarerapcommunity.com/">healthcarerapcommunity.com</a> to create your account.&nbsp;
(#532)&nbsp;

Zocdoc Enters Its Next Chapter (#532) 

Kimberly Powell, VP of Healthcare at NVIDIA, kinda blows our minds about how quickly we are approaching AI-native hospitals, what it looks like, and how NVIDIA is working with partners and health systems to make that vision a reality. 

All that, plus the Flava of the Week about Apple’s newly announced Health features. How is Apple getting into the longevity space, and how can we each bridge the gap of trusted information? 

JOIN THE COMMUNITY (IT'S FREE) 

This show is brought to you by the Healthcare Rap Community, a free, curated online forum for leaders who are working to keep the consumer POV at the center of how healthcare is being designed, marketed, and delivered. It's a place to connect with like-minded colleagues and benefit from one another's thought leadership and passion for the space, without the spam vibes. 

Visit healthcarerapcommunity.com to create your account. 

(#531) 

Kimberly Powell, VP of Healthcare at NVIDIA, kinda blows our minds about how quickly we are approaching AI-native hospitals, what it looks like, and how NVIDIA is working with partners and health systems to make that vision a reality.&nbsp;
All that, plus the Flava of the Week about Apple&rsquo;s newly announced Health features. How is Apple getting into the longevity space, and how can we each bridge the gap of trusted information?&nbsp;
JOIN THE COMMUNITY (IT'S FREE)&nbsp;
This show is brought to you by the Healthcare Rap Community, a free, curated online forum for leaders who are working to keep the consumer POV at the center of how healthcare is being designed, marketed, and delivered. It's a place to connect with like-minded colleagues and benefit from one another's thought leadership and passion for the space, without the spam vibes.&nbsp;
Visit&nbsp;<a href="https://healthcarerapcommunity.com/">healthcarerapcommunity.com</a> to create your account.&nbsp;
(#531)&nbsp;

When It Comes To Longevity, Is Health For Hire?

Life-Centered Health Care

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