Jared welcomes a panel of marketing leaders to talk about new research on healthcare rebrands. Featuring Jennifer Lagemann, Fractional CMO and Founder, NextJenn Copy; Stephen "Stix" Nilsen, former VP of Cult Indoctrination at Liquid Death; and Steve Schildwachter, Chief People and Brand Officer at Interim HealthCare. 

All that, plus a Shout Out to Zocdoc for becoming Gemini's first partner for health appointments, marking the first time a leading AI platform can connect users directly to real-time care. 

CHECK OUT THE HEALTHCARE REBRAND INDEX 

https://nextjenncopy.com/rebrand-review 

JOIN THE COMMUNITY (IT'S FREE) 

This show is brought to you by the Healthcare Rap Community, a free, curated online forum for leaders who are working to keep the consumer POV at the center of how healthcare is being designed, marketed, and delivered. It's a place to connect with like-minded colleagues and benefit from one another's thought leadership and passion for the space, without the spam vibes. 

Visit healthcarerapcommunity.com to create your account. 

(#525) 

Jared welcomes a panel of marketing leaders to talk about new research on healthcare rebrands. Featuring Jennifer Lagemann, Fractional CMO and Founder, NextJenn Copy; Stephen "Stix" Nilsen, former VP of Cult Indoctrination at Liquid Death; and Steve Schildwachter, Chief People and Brand Officer at Interim HealthCare.&nbsp;
All that, plus a Shout Out to Zocdoc for becoming Gemini's first partner for health appointments, marking the first time a leading AI platform can connect users directly to real-time care.&nbsp;
CHECK OUT THE HEALTHCARE REBRAND INDEX&nbsp;
<a href="https://nextjenncopy.com/rebrand-review">https://nextjenncopy.com/rebrand-review</a>&nbsp;
JOIN THE COMMUNITY (IT'S FREE)&nbsp;
This show is brought to you by the Healthcare Rap Community, a free, curated online forum for leaders who are working to keep the consumer POV at the center of how healthcare is being designed, marketed, and delivered. It's a place to connect with like-minded colleagues and benefit from one another's thought leadership and passion for the space, without the spam vibes.&nbsp;
Visit&nbsp;<a href="https://healthcarerapcommunity.com/">healthcarerapcommunity.com</a> to create your account.&nbsp;
(#525)&nbsp;

Healthcare Rap is the leading podcast about how consumer health works. Hosts Jared Johnson and Zain Ismail spotlight how healthcare is being designed, marketed, and delivered from the consumer point of view and profile leaders who are championing the move to preventive care.

It is one of the longest-lasting podcasts in the industry, passing 500 episodes and 8 years on the air, and ranks in the top 5% of all podcasts globally. Highlights include CEOs, founders and other senior leaders from Oura, Whoop, Noom, Superpower, Novo Nordisk, Best Buy Health, CVS Health, Google, Microsoft, and hundreds more.

Topics for 2026: 
Connected fitness 
GLP-1's / weight loss 
Wearables
Longevity and diagnostics 
Food as medicine / nutrition 
Preventive health and wellness 
Digital Front Door 
Nontraditional care models - direct primary care, retail care, health at home, digital health, functional and integrative health 
Digital health and consumer brands making waves and new entrants making a splash 

Topics not covered: 
Clinical leadership 
Cybersecurity 
Health information management 
Interoperability 
Revenue cycle 

<a href="https://healthcarerap.com/"></a>Healthcare Rap <a href="https://healthcarerap.com/"></a>is the leading podcast about how consumer health works. Hosts Jared Johnson and Zain Ismail spotlight how healthcare is being designed, marketed, and delivered from the consumer point of view and profile leaders who are championing the move to preventive care.
It is one of the longest-lasting podcasts in the industry, passing 500 episodes and 8 years on the air, and <a href="https://www.listennotes.com/podcasts/healthcare-rap-shift-forward-health-dAvhm_j30sN/">ranks in the top 5% of all podcasts globally</a>. Highlights include CEOs, founders and other senior leaders from Oura, Whoop, Noom, Superpower, Novo Nordisk, Best Buy Health, CVS Health, Google, Microsoft, and hundreds more.
Topics for 2026:&nbsp;
<ul>
<li>Connected fitness&nbsp;</li>
<li>GLP-1's / weight loss&nbsp;</li>
<li>Wearables</li>
<li>Longevity and diagnostics&nbsp;</li>
<li>Food as medicine / nutrition&nbsp;</li>
<li>Preventive health and wellness&nbsp;</li>
<li>Digital Front Door&nbsp;</li>
<li>Nontraditional care models - direct primary care, retail care, health at home, digital health, functional and integrative health&nbsp;</li>
<li>Digital health and consumer brands making waves and new entrants making a splash&nbsp;</li>
</ul>
Topics not&nbsp;covered:&nbsp;
<ul>
<li>Clinical leadership&nbsp;</li>
<li>Cybersecurity&nbsp;</li>
<li>Health information management&nbsp;</li>
<li>Interoperability&nbsp;</li>
<li>Revenue cycle&nbsp;</li>
</ul>

The leading podcast about consumer-centered health

Healthcare Rap

Shift Forward Health is the channel for change makers who want to build the Healthcare of Tomorrow. Subscribe to the channel and receive our entire lineup of shows hosted by a diverse collection of forward-thinking experts from around the world. One subscription, all the podcasts you need, all for free!  

Shift Forward Health is the channel for change makers who want to build the Healthcare of Tomorrow. Subscribe to the channel and receive our entire lineup of shows hosted by a diverse collection of forward-thinking experts from around the world. One subscription, all the podcasts you need, all for free!

Shift Forward Health

Healthcare Rap Media is a healthcare media and community platform facilitating conversations between healthcare leaders, marketers, operators, innovators, and technology companies through podcasts, virtual events, collaborative cohorts, research, and micro-content experiences.

Healthcare Rap Media is a healthcare media and community platform facilitating conversations between healthcare leaders, marketers, operators, innovators, and technology companies through podcasts, virtual events, collaborative cohorts, research, and micro-content experiences.

Healthcare Rap Media

INDUSTRY PANEL: Healthcare Rebrands (#525)

Adam Cherrington returns to highlight examples of how he’s seeing patients create workarounds to improve their experience with the healthcare system and what it tells us about where to focus on improving on their behalf.

All that, plus a Shout Out to Stitch Marketing Research for joining MDRG, bolstering a team that has been one of the strongest advocates for the consumer voice in healthcare. 

TED Talk by Kate Canales: The Accidental Brilliance of Makeshift Signs https://youtu.be/5CvlKCBrPHI?si=3KXz-QFt5V5p-LPU

JOIN THE COMMUNITY (IT'S FREE) 

This show is brought to you by the Healthcare Rap Community, a free, curated online forum for leaders who are working to keep the consumer POV at the center of how healthcare is being designed, marketed, and delivered. It's a place to connect with like-minded colleagues and benefit from one another's thought leadership and passion for the space, without the spam vibes. 

Visit healthcarerapcommunity.com to create your account. 

(#528) 

Adam Cherrington returns to highlight examples of how he&rsquo;s seeing patients create workarounds to improve their experience with the healthcare system and what it tells us about where to focus on improving on their behalf.
All that, plus a Shout Out to Stitch Marketing Research for joining MDRG, bolstering a team that has been one of the strongest advocates for the consumer voice in healthcare.&nbsp;
TED Talk by Kate Canales: The Accidental Brilliance of Makeshift Signs <a href="https://youtu.be/5CvlKCBrPHI?si=3KXz-QFt5V5p-LPU">https://youtu.be/5CvlKCBrPHI?si=3KXz-QFt5V5p-LPU</a>
JOIN THE COMMUNITY (IT'S FREE)&nbsp;
This show is brought to you by the Healthcare Rap Community, a free, curated online forum for leaders who are working to keep the consumer POV at the center of how healthcare is being designed, marketed, and delivered. It's a place to connect with like-minded colleagues and benefit from one another's thought leadership and passion for the space, without the spam vibes.&nbsp;
Visit&nbsp;<a href="https://healthcarerapcommunity.com/">healthcarerapcommunity.com</a> to create your account.&nbsp;
(#528)&nbsp;

Why Patients Have to Create Workarounds (#528)

The CMS Health Tech Ecosystem hit its one-year anniversary, so what does that mean for health consumers?

Ryan Howells, Principal at Leavitt Partners; Priyanka Agarwal, Co-Founder & CEO of HealthEx; and Rishabh Rajiv, Director, Health Records at WHOOP, give an inside look at the work being done on behalf of patients and providers in the Ecosystem's first year and what progress they expect to see in the next 12 months. 

All that, plus the Flava of the Week about how referring to a single Digital Front Door can impede progress for consumer initiatives. 

JOIN THE COMMUNITY (IT'S FREE) 

This show is brought to you by the Healthcare Rap Community, a free, curated online forum for leaders who are working to keep the consumer POV at the center of how healthcare is being designed, marketed, and delivered. It's a place to connect with like-minded colleagues and benefit from one another's thought leadership and passion for the space, without the spam vibes. 

Visit healthcarerapcommunity.com to create your account. 

(#527) 

The CMS Health Tech Ecosystem hit its one-year anniversary, so what does that mean for health consumers?
Ryan Howells, Principal at Leavitt Partners; Priyanka Agarwal, Co-Founder &amp; CEO of HealthEx; and Rishabh Rajiv, Director, Health Records at WHOOP, give an inside look at the work being done on behalf of patients and providers in the Ecosystem's first year and what progress they expect to see in the next 12 months.&nbsp;
All that, plus the Flava of the Week about how referring to a single Digital Front Door can impede progress for consumer initiatives.&nbsp;
JOIN THE COMMUNITY (IT'S FREE)&nbsp;
This show is brought to you by the Healthcare Rap Community, a free, curated online forum for leaders who are working to keep the consumer POV at the center of how healthcare is being designed, marketed, and delivered. It's a place to connect with like-minded colleagues and benefit from one another's thought leadership and passion for the space, without the spam vibes.&nbsp;
Visit&nbsp;<a href="https://healthcarerapcommunity.com/">healthcarerapcommunity.com</a> to create your account.&nbsp;
(#527)&nbsp;

INDUSTRY PANEL: The CMS Health Tech Ecosystem (#527)

Consumer Panel #2 dives deeper into personal experiences with wearables, from connecting with continuous glucose monitoring, to coordinating multiple devices, to data privacy. 

Thanks to panelists Kate Fisher, WD Partners; Hussain Ahamed, Ultrahuman; April Engram, Oracle; Jason Ovryn, Priorly; and Rashel Hariri, Rashel Hariri Consulting. 

All that, plus the Flava of the Week about Garmin Health’s Scalable Prevention Insight Report. What signals does it give that consumers are producing a continuous health record outside the healthcare system, and how does that phenomenon create both opportunities and responsibilities? 

JOIN THE COMMUNITY (IT'S FREE) 

This show is brought to you by the Healthcare Rap Community, a free, curated online forum for leaders who are working to keep the consumer POV at the center of how healthcare is being designed, marketed, and delivered. It's a place to connect with like-minded colleagues and benefit from one another's thought leadership and passion for the space, without the spam vibes. 

Visit healthcarerapcommunity.com to create your account. 

(#526) 

Consumer Panel #2 dives deeper into personal experiences with wearables, from connecting with continuous glucose monitoring, to coordinating multiple devices, to data privacy.&nbsp;
Thanks to panelists Kate Fisher, WD Partners; Hussain Ahamed, Ultrahuman; April Engram, Oracle; Jason Ovryn, Priorly; and Rashel Hariri, Rashel Hariri Consulting.&nbsp;
All that, plus the Flava of the Week about Garmin Health&rsquo;s Scalable Prevention Insight Report. What signals does it give that consumers are producing a continuous health record outside the healthcare system, and how does that phenomenon create both opportunities and responsibilities?&nbsp;
JOIN THE COMMUNITY (IT'S FREE)&nbsp;
This show is brought to you by the Healthcare Rap Community, a free, curated online forum for leaders who are working to keep the consumer POV at the center of how healthcare is being designed, marketed, and delivered. It's a place to connect with like-minded colleagues and benefit from one another's thought leadership and passion for the space, without the spam vibes.&nbsp;
Visit&nbsp;<a href="https://healthcarerapcommunity.com/">healthcarerapcommunity.com</a> to create your account.&nbsp;
(#526)&nbsp;

INDUSTRY PANEL: Healthcare Rebrands (#525)

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