



AHIMA’s New Framework for Building Patient Trust (#533)
Priya Bathija and Lauren Riplinger share AHIMA’s new nine-step framework for building patient trust based on their new white paper, how to incorporate the framework’s steps when collecting, using, and sharing social determinants of health data, and offer an exclusive preview of this year's AHIMA co…

Zocdoc Enters Its Next Chapter (#532)
Alex Doyne, Chief Strategy Officer at Zocdoc, joins fresh on the heels of the company’s newly announced expansion beyond its marketplace to power access to care everywhere, their new partnership with Gemini, and what it all means for consumers’ AI-influenced health journeys. All that, plus the Fl…

NVIDIA Healthcare VP Blows Our Minds About AI-Native Hospitals & More (#531)
Kimberly Powell, VP of Healthcare at NVIDIA, kinda blows our minds about how quickly we are approaching AI-native hospitals, what it looks like, and how NVIDIA is working with partners and health systems to make that vision a reality. All that, plus the Flava of the Week about Apple’s newly annou…

Monitor Your Environmental Exposure From a Strand of Hair (#530)
Dr. Manish Arora, Founder and CEO of LinusBio, introduces Traced, the first direct-to-consumer wellness test that uses a single strand of hair to provide a day-by-day view of exposure to elements and toxins in your environment, then walks through Jared's screening results live. All that, plus a s…

MyFitnessPal + Nutrition Tracking = Supercharged Health (#529)
Melissa Jaeger, Head of Nutrition at MyFitnessPal, dives deep into the intersection of nutrition tracking, fitness, and GLP1s, opportunities for healthcare institutions to guide consumers in their health journeys, and the increased need for better partnerships to support consumers in reaching their…

Why Patients Have to Create Workarounds (#528)
Adam Cherrington returns to highlight examples of how he’s seeing patients create workarounds to improve their experience with the healthcare system and what it tells us about where to focus on improving on their behalf. All that, plus a Shout Out to Stitch Marketing Research for joining MDRG, bol…

INDUSTRY PANEL: The CMS Health Tech Ecosystem (#527)
The CMS Health Tech Ecosystem hit its one-year anniversary, so what does that mean for health consumers? Ryan Howells, Principal at Leavitt Partners; Priyanka Agarwal, Co-Founder & CEO of HealthEx; and Rishabh Rajiv, Director, Health Records at WHOOP, give an inside look at the work being done on …

CONSUMER PANEL #2: Where Wearables Are Headed Next (#526)
Consumer Panel #2 dives deeper into personal experiences with wearables, from connecting with continuous glucose monitoring, to coordinating multiple devices, to data privacy. Thanks to panelists Kate Fisher, WD Partners; Hussain Ahamed, Ultrahuman; April Engram, Oracle; Jason Ovryn, Priorly; and…

INDUSTRY PANEL: Healthcare Rebrands (#525)
Jared welcomes a panel of marketing leaders to talk about new research on healthcare rebrands. Featuring Jennifer Lagemann, Fractional CMO and Founder, NextJenn Copy; Stephen "Stix" Nilsen, former VP of Cult Indoctrination at Liquid Death; and Steve Schildwachter, Chief People and Brand Officer at …

Dr. David Carmouche on How Customer Obsession Fuels Primary Care (#524)
Dr. David Carmouche, Chief Medical and Commercial Officer at Lumeris, shares his vision for primary care in America, what traditional care is learning from retail, and where consumer obsession, remote patient monitoring, and AI fit into the equation. All that, plus the Flava of the Week about Abb…