Jared welcomes a panel of marketing leaders to talk about new research on healthcare rebrands. Featuring Jennifer Lagemann, Fractional CMO and Founder, NextJenn Copy; Stephen "Stix" Nilsen, former VP of Cult Indoctrination at Liquid Death; and Steve Schildwachter, Chief People and Brand Officer at Interim HealthCare. 

All that, plus a Shout Out to Zocdoc for becoming Gemini's first partner for health appointments, marking the first time a leading AI platform can connect users directly to real-time care. 

CHECK OUT THE HEALTHCARE REBRAND INDEX 

https://nextjenncopy.com/rebrand-review 

JOIN THE COMMUNITY (IT'S FREE) 

This show is brought to you by the Healthcare Rap Community, a free, curated online forum for leaders who are working to keep the consumer POV at the center of how healthcare is being designed, marketed, and delivered. It's a place to connect with like-minded colleagues and benefit from one another's thought leadership and passion for the space, without the spam vibes. 

Visit healthcarerapcommunity.com to create your account. 

(#525) 

Jared welcomes a panel of marketing leaders to talk about new research on healthcare rebrands. Featuring Jennifer Lagemann, Fractional CMO and Founder, NextJenn Copy; Stephen "Stix" Nilsen, former VP of Cult Indoctrination at Liquid Death; and Steve Schildwachter, Chief People and Brand Officer at Interim HealthCare.&nbsp;
All that, plus a Shout Out to Zocdoc for becoming Gemini's first partner for health appointments, marking the first time a leading AI platform can connect users directly to real-time care.&nbsp;
CHECK OUT THE HEALTHCARE REBRAND INDEX&nbsp;
<a href="https://nextjenncopy.com/rebrand-review">https://nextjenncopy.com/rebrand-review</a>&nbsp;
JOIN THE COMMUNITY (IT'S FREE)&nbsp;
This show is brought to you by the Healthcare Rap Community, a free, curated online forum for leaders who are working to keep the consumer POV at the center of how healthcare is being designed, marketed, and delivered. It's a place to connect with like-minded colleagues and benefit from one another's thought leadership and passion for the space, without the spam vibes.&nbsp;
Visit&nbsp;<a href="https://healthcarerapcommunity.com/">healthcarerapcommunity.com</a> to create your account.&nbsp;
(#525)&nbsp;

Healthcare Rap is the leading podcast about how consumer health works. Hosts Jared Johnson and Zain Ismail spotlight how healthcare is being designed, marketed, and delivered from the consumer point of view and profile leaders who are championing the move to preventive care.

It is one of the longest-lasting podcasts in the industry, passing 500 episodes and 8 years on the air, and ranks in the top 5% of all podcasts globally. Highlights include CEOs, founders and other senior leaders from Oura, Whoop, Noom, Superpower, Novo Nordisk, Best Buy Health, CVS Health, Google, Microsoft, and hundreds more.

Topics for 2026: 
Connected fitness 
GLP-1's / weight loss 
Wearables
Longevity and diagnostics 
Food as medicine / nutrition 
Preventive health and wellness 
Digital Front Door 
Nontraditional care models - direct primary care, retail care, health at home, digital health, functional and integrative health 
Digital health and consumer brands making waves and new entrants making a splash 

Topics not covered: 
Clinical leadership 
Cybersecurity 
Health information management 
Interoperability 
Revenue cycle 

<a href="https://healthcarerap.com/"></a>Healthcare Rap <a href="https://healthcarerap.com/"></a>is the leading podcast about how consumer health works. Hosts Jared Johnson and Zain Ismail spotlight how healthcare is being designed, marketed, and delivered from the consumer point of view and profile leaders who are championing the move to preventive care.
It is one of the longest-lasting podcasts in the industry, passing 500 episodes and 8 years on the air, and <a href="https://www.listennotes.com/podcasts/healthcare-rap-shift-forward-health-dAvhm_j30sN/">ranks in the top 5% of all podcasts globally</a>. Highlights include CEOs, founders and other senior leaders from Oura, Whoop, Noom, Superpower, Novo Nordisk, Best Buy Health, CVS Health, Google, Microsoft, and hundreds more.
Topics for 2026:&nbsp;
<ul>
<li>Connected fitness&nbsp;</li>
<li>GLP-1's / weight loss&nbsp;</li>
<li>Wearables</li>
<li>Longevity and diagnostics&nbsp;</li>
<li>Food as medicine / nutrition&nbsp;</li>
<li>Preventive health and wellness&nbsp;</li>
<li>Digital Front Door&nbsp;</li>
<li>Nontraditional care models - direct primary care, retail care, health at home, digital health, functional and integrative health&nbsp;</li>
<li>Digital health and consumer brands making waves and new entrants making a splash&nbsp;</li>
</ul>
Topics not&nbsp;covered:&nbsp;
<ul>
<li>Clinical leadership&nbsp;</li>
<li>Cybersecurity&nbsp;</li>
<li>Health information management&nbsp;</li>
<li>Interoperability&nbsp;</li>
<li>Revenue cycle&nbsp;</li>
</ul>

The leading podcast about consumer-centered health

Healthcare Rap

Shift Forward Health is the channel for change makers who want to build the Healthcare of Tomorrow. Subscribe to the channel and receive our entire lineup of shows hosted by a diverse collection of forward-thinking experts from around the world. One subscription, all the podcasts you need, all for free!  

Shift Forward Health is the channel for change makers who want to build the Healthcare of Tomorrow. Subscribe to the channel and receive our entire lineup of shows hosted by a diverse collection of forward-thinking experts from around the world. One subscription, all the podcasts you need, all for free!

Shift Forward Health

Healthcare Rap Media is a healthcare media and community platform facilitating conversations between healthcare leaders, marketers, operators, innovators, and technology companies through podcasts, virtual events, collaborative cohorts, research, and micro-content experiences.

Healthcare Rap Media is a healthcare media and community platform facilitating conversations between healthcare leaders, marketers, operators, innovators, and technology companies through podcasts, virtual events, collaborative cohorts, research, and micro-content experiences.

Healthcare Rap Media

INDUSTRY PANEL: Healthcare Rebrands (#525)

Dr. David Carmouche, Chief Medical and Commercial Officer at Lumeris, shares his vision for primary care in America, what traditional care is learning from retail, and where consumer obsession, remote patient monitoring, and AI fit into the equation. 

All that, plus the Flava of the Week about Abbott partnering with Google Health. Can combining ongoing glucose insights with Google Health's technology create a more comprehensive view of personal health, and how can consumers learn to trust the results? 

JOIN THE COMMUNITY (IT'S FREE) 

This show is brought to you by the Healthcare Rap Community, a free, curated online forum for leaders who are working to keep the consumer POV at the center of how healthcare is being designed, marketed, and delivered. It's a place to connect with like-minded colleagues and benefit from one another's thought leadership and passion for the space, without the spam vibes. 

Visit healthcarerapcommunity.com to create your account. 

(#524) 

Dr. David Carmouche, Chief Medical and Commercial Officer at Lumeris, shares his vision for primary care in America, what traditional care is learning from retail, and where consumer obsession, remote patient monitoring, and AI fit into the equation.&nbsp;
All that, plus the Flava of the Week about Abbott partnering with Google Health. Can combining ongoing glucose insights with Google Health's technology create a more comprehensive view of personal health, and how can consumers learn to trust the results?&nbsp;
JOIN THE COMMUNITY (IT'S FREE)&nbsp;
This show is brought to you by the Healthcare Rap Community, a free, curated online forum for leaders who are working to keep the consumer POV at the center of how healthcare is being designed, marketed, and delivered. It's a place to connect with like-minded colleagues and benefit from one another's thought leadership and passion for the space, without the spam vibes.&nbsp;
Visit&nbsp;<a href="https://healthcarerapcommunity.com/">healthcarerapcommunity.com</a> to create your account.&nbsp;
(#524)&nbsp;

Dr. David Carmouche on How Customer Obsession Fuels Primary Care (#524)

Jared previews the upcoming SHSMD Connections Conference with Executive Director Evan Williams, President-elect Dorian Harriston, and board member Julia Yoder. 

All that, plus a Shout Out to Blueberry Pediatrics' Balance service, the first metabolic health program built for teens. 

REGISTER FOR SHSMD CONNECTIONS: 

https://www.shsmd.org/education/annualconference

(#523) 

Jared previews the upcoming SHSMD Connections Conference with Executive Director Evan Williams, President-elect Dorian Harriston, and board member Julia Yoder.&nbsp;
All that, plus a Shout Out to Blueberry Pediatrics' Balance service, the first metabolic health program built for teens.&nbsp;
REGISTER FOR SHSMD CONNECTIONS:&nbsp;
<a href="https://www.shsmd.org/education/annualconference">https://www.shsmd.org/education/annualconference</a>
(#523)&nbsp;

SHSMD PREVIEW: The SHSMD Connections Conference (#523) 

Jared previews the upcoming Healthcare Interactive Conference (HCIC) with organizers/hosts Kathy Divis and Mike Schneider, new attendee Erica Rasmussen, and keynote speaker Jake Poore. 

All that, plus the Flava of the Week about the wide release of Health in ChatGPT. How is this latest version different than what OpenAI announced at the beginning of the year, and how should the high volume of health-related searches on their platform help us prioritize how we show up in those moments? 

REGISTER FOR HCIC: 

https://web.cvent.com/event/52f6b374-606b-43e1-96b4-694b53d0df53/regProcessStep1?RefId=Attendee%2C+Speaker&rp=9388a95c-996b-415a-8610-74d10b3daf16

MORE INFO: 

https://www.hcic.net/

(#522) 

Jared previews the upcoming Healthcare Interactive Conference (HCIC) with organizers/hosts Kathy Divis and Mike Schneider, new attendee Erica Rasmussen, and keynote speaker Jake Poore.&nbsp;
All that, plus the Flava of the Week about the wide release of Health in ChatGPT. How is this latest version different than what OpenAI announced at the beginning of the year, and how should the high volume of health-related searches on their platform help us prioritize how we show up in those moments?&nbsp;
REGISTER FOR HCIC:&nbsp;
https://web.cvent.com/event/52f6b374-606b-43e1-96b4-694b53d0df53/regProcessStep1?RefId=Attendee%2C+Speaker&amp;rp=9388a95c-996b-415a-8610-74d10b3daf16
MORE INFO:&nbsp;
https://www.hcic.net/
(#522)&nbsp;

INDUSTRY PANEL: Healthcare Rebrands (#525)

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