Satyapal Singh, CEO and Director of GE3S, grew up in a rural community where conserving water, reusing materials, and minimizing waste were ordinary parts of daily life, an experience that shaped how he now thinks about modern business. He joins Phillip Lanos to explain why companies should account for the environmental costs of their operations, how sustainability metrics can reveal what financial results leave out, and why responsibility for shared resources cannot simply be passed to governments. Singh also discusses GE3S's sustainability technology platform, which is designed to help organizations measure their performance and make environmental accountability part of everyday business decisions.