Sarah sits down with WNBA CMO Phil Cook, New York Liberty CEO Keia Clarke, and NWSL CMO Rachel Epstein for a Tribeca X panel at Spring Studios in New York City. The group discusses the barriers and obstacles that long delayed the cultural moment women’s sports are now having, how major TV networks both reflect and dictate how women’s sports are covered and sold, the importance of storytelling, and how leagues and teams can improve awareness and enable access to their content. Plus, dropping out by default, wanting to stay but being forced to leave, and a friend of the show has a nice welcome-to-the-big-leagues moment.
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