Stephen Upstone has spent two decades proving that AI isn’t just a tool, it’s the new operating system for brand advertising. In this episode, the LoopMe Founder and CEO joins Michael to reveal why mobile apps and gaming are marketing’s most undervalued frontiers, how the mid-funnel is becoming the next big battleground, and what it takes to turn disruption into lasting competitive advantage.

Stephen Upstone has spent two decades proving that AI isn&rsquo;t just a tool, it&rsquo;s the new operating system for brand advertising. In this episode, the LoopMe Founder and CEO joins Michael to reveal why mobile apps and gaming are marketing&rsquo;s most undervalued frontiers, how the mid-funnel is becoming the next big battleground, and what it takes to turn disruption into lasting competitive advantage.

Marketing, media, entertainment and tech are intersecting and transforming faster than ever. How are its power players influencing change and navigating trends across these industries? Join Michael Kassan in the company of the strongest leaders in the industry, who are building great companies from the ground up. It’s “all good.”

Marketing, media, entertainment and tech are intersecting and transforming faster than ever. How are its power players influencing change and navigating trends across these industries? Join Michael Kassan in the company of the strongest leaders in the industry, who are building great companies from the ground up. It&rsquo;s &ldquo;all good.&rdquo;

Good Company with Michael Kassan

The Next Era of Brand-formance with Stephen Upstone, Founder + CEO, LoopMe

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/625ce24d-e34d-4e66-b99c-b3690063ed57/transcript

Ajit Mohan, Chief Business Officer at Snap, joins Michael Kassan to unpack how a “middle child” platform can outmaneuver giants by protecting sacred consumer spaces and betting on deeper connection over infinite scroll. From reimagining advertising inside messaging to challenging marketing leaders to confront inertia, Ajit shares a clear-eyed vision for building relevance, growth, and humanity in the next era of media.

Ajit Mohan, Chief Business Officer at Snap, joins Michael Kassan to unpack how a &ldquo;middle child&rdquo; platform can outmaneuver giants by protecting sacred consumer spaces and betting on deeper connection over infinite scroll. From reimagining advertising inside messaging to challenging marketing leaders to confront inertia, Ajit shares a clear-eyed vision for building relevance, growth, and humanity in the next era of media.

The Middle Child Advantage: SNAP's Ajit Mohan on Connection, Trust, and Scale

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/d868c348-86c7-47a9-b695-b3b6007b3739/transcript

Entertainment industry veteran Charlie Collier joins Michael Kassan to unpack how Roku is transforming fragmentation into advantage – emerging as the modern “lead-in to all television,” proving interoperability beats walled gardens, and turning the home screen into a vibrant cultural canvas in its own right. Along the way, they dive into leadership philosophies, creative risk-taking, and the seismic shifts that will define who wins the next era of streaming.

Entertainment industry veteran Charlie Collier joins Michael Kassan to unpack how Roku is transforming fragmentation into advantage &ndash; emerging as the modern &ldquo;lead-in to all television,&rdquo; proving interoperability beats walled gardens, and turning the home screen into a vibrant cultural canvas in its own right. Along the way, they dive into leadership philosophies, creative risk-taking, and the seismic shifts that will define who wins the next era of streaming.

The Alchemy of Story, Scale and Signal with Charlie Collier, President, Roku Media

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/875afc14-c301-4613-8417-b3a80080943d/transcript

Michael sits down with Tim Armstrong - Google trailblazer, AOL reinventor, and Flowcode founder - to decode the next frontier of marketing: turning every real-world interaction into a high-impact, data-rich connection. It’s sharp, surprising, and packed with the kind of insights only a true transformation architect can deliver.

Michael sits down with Tim Armstrong - Google trailblazer, AOL reinventor, and Flowcode founder - to decode the next frontier of marketing: turning every real-world interaction into a high-impact, data-rich connection. It&rsquo;s sharp, surprising, and packed with the kind of insights only a true transformation architect can deliver.

The Experience Economy Advantage: Tim Armstrong on the Future of Real-World Connection

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/93192d76-62e6-46a1-b19d-b39a001e0ed4/transcript

The Next Era of Brand-formance with Stephen Upstone, Founder + CEO, LoopMe

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