Stephen Upstone has spent two decades proving that AI isn’t just a tool, it’s the new operating system for brand advertising. In this episode, the LoopMe Founder and CEO joins Michael to reveal why mobile apps and gaming are marketing’s most undervalued frontiers, how the mid-funnel is becoming the next big battleground, and what it takes to turn disruption into lasting competitive advantage.

Stephen Upstone has spent two decades proving that AI isn&rsquo;t just a tool, it&rsquo;s the new operating system for brand advertising. In this episode, the LoopMe Founder and CEO joins Michael to reveal why mobile apps and gaming are marketing&rsquo;s most undervalued frontiers, how the mid-funnel is becoming the next big battleground, and what it takes to turn disruption into lasting competitive advantage.

Marketing, media, entertainment and tech are intersecting and transforming faster than ever. How are its power players influencing change and navigating trends across these industries? Join Michael Kassan in the company of the strongest leaders in the industry, who are building great companies from the ground up. It’s “all good.”

Marketing, media, entertainment and tech are intersecting and transforming faster than ever. How are its power players influencing change and navigating trends across these industries? Join Michael Kassan in the company of the strongest leaders in the industry, who are building great companies from the ground up. It&rsquo;s &ldquo;all good.&rdquo;

Good Company with Michael Kassan

The Next Era of Brand-formance with Stephen Upstone, Founder + CEO, LoopMe

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/625ce24d-e34d-4e66-b99c-b3690063ed57/transcript

From Shazam and GIPHY to FaZe Clan and Discord, Adam Bauer has made a career out of spotting cultural shifts before the advertising world catches up. Now, Discord’s Global VP of Advertising joins Michael Kassan to make the case for gaming as one of the most powerful forces in media, explain why community is poised to define the next era of the internet, and reveal how he’s building an advertising business around a generation that wants to participate on its own terms.

From Shazam and GIPHY to FaZe Clan and Discord, Adam Bauer has made a career out of spotting cultural shifts before the advertising world catches up. Now, Discord&rsquo;s Global VP of Advertising joins Michael Kassan to make the case for gaming as one of the most powerful forces in media, explain why community is poised to define the next era of the internet, and reveal how he&rsquo;s building an advertising business around a generation that wants to participate on its own terms.

Game On: Adam Bauer on Discord’s Next Move

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/2640a879-392d-4584-8e5b-b4e2017fe753/transcript

Warren Kornblum has spent decades building some of the world’s most recognizable brands around a deceptively simple idea: attention can be bought, but belief has to be earned. The former Toys “R” Us CMO and author of Notes from the Brand Stand joins Michael Kassan to explore the value of “Share of Heart,” why loyalty demands as much attention as acquisition, and what happens when AI gives companies the power to do more before they’ve decided what’s even worth doing.

Warren Kornblum has spent decades building some of the world&rsquo;s most recognizable brands around a deceptively simple idea: attention can be bought, but belief has to be earned. The former Toys &ldquo;R&rdquo; Us CMO and author of Notes from the Brand Stand joins Michael Kassan to explore the value of &ldquo;Share of Heart,&rdquo; why loyalty demands as much attention as acquisition, and what happens when AI gives companies the power to do more before they&rsquo;ve decided what&rsquo;s even worth doing.

Heart of the Matter: Warren Kornblum on the Value of Belief

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/91eff49b-a7fa-4db5-8353-b4c70040613d/transcript

Henry Innis has built Mutinex around a deceptively simple question: with more data at our fingertips than ever, why is it still so hard to make a good decision? The candid Australian entrepreneur joins Michael Kassan to unpack why speed and judgment have become competitive advantages, how advertisers are reclaiming control of the economics behind their marketing, and why AI is forcing companies to rethink how they learn, allocate capital, and measure what matters. And with the machinery of execution becoming increasingly automated, Henry makes a provocative case for what may follow: a new golden age of creativity, strategy, and storytelling.

Henry Innis has built Mutinex around a deceptively simple question: with more data at our fingertips than ever, why is it still so hard to make a good decision? The candid Australian entrepreneur joins Michael Kassan to unpack why speed and judgment have become competitive advantages, how advertisers are reclaiming control of the economics behind their marketing, and why AI is forcing companies to rethink how they learn, allocate capital, and measure what matters. And with the machinery of execution becoming increasingly automated, Henry makes a provocative case for what may follow: a new golden age of creativity, strategy, and storytelling.

Decisions, Decisions: Henry Innis on Winning the Age of AI

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/f324c5df-2e66-4fbf-a080-b4b9003d83ca/transcript

The Next Era of Brand-formance with Stephen Upstone, Founder + CEO, LoopMe

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