Christine Cook has navigated nearly every major shift in modern media, from early digital days at The New York Times, to to the rise of mobile and social at Flipboard, the scale and speed of CNN, and now Bloomberg Media, where she serves as Chief Commercial Officer overseeing one of the most influential audiences in the world. In this episode, she joins Michael Kassan to explore why trust and context are reasserting themselves in an AI-saturated media landscape, and what it means that audiences are gravitating toward human-curated sources precisely when algorithmic convenience is at its peak. They unpack Bloomberg's multidimensional evolution across video, live events, data, and original content, and why the live experience business is most powerful when it's built around journalism first, not sponsorship dollars.