Buckle up as Jordan Zimmerman reveals how “brand-tailing,” hyperlocal precision, and AI-powered innovation fueled the rise of one of the world’s largest agencies. In this episode, Jordan proves that outcomes beat accolades and leaves listeners with actionable insights on grit, growth, and reinvention.

Buckle up as Jordan Zimmerman reveals how &ldquo;brand-tailing,&rdquo; hyperlocal precision, and AI-powered innovation fueled the rise of one of the world&rsquo;s largest agencies. In this episode, Jordan proves that outcomes beat accolades and leaves listeners with actionable insights on grit, growth, and reinvention.

Marketing, media, entertainment and tech are intersecting and transforming faster than ever. How are its power players influencing change and navigating trends across these industries? Join Michael Kassan in the company of the strongest leaders in the industry, who are building great companies from the ground up. It’s “all good.”

Marketing, media, entertainment and tech are intersecting and transforming faster than ever. How are its power players influencing change and navigating trends across these industries? Join Michael Kassan in the company of the strongest leaders in the industry, who are building great companies from the ground up. It&rsquo;s &ldquo;all good.&rdquo;

Good Company with Michael Kassan

No Half Measures with Jordan Zimmerman, Founder & Chairman, Zimmerman Advertising

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/607f6826-43c7-445d-986f-b34d00026ede/transcript

What if the most powerful growth strategy isn’t another ad, but a simple “thank you”? Nift Founder and CEO, Elery Pfeffer, joins Michael Kassan to unpack why gratitude may be the most overlooked engine in modern commerce, how AI can create meaningful discovery instead of digital noise, and why the brands that recognize customers as people (not just wallets) will win the future.

What if the most powerful growth strategy isn&rsquo;t another ad, but a simple &ldquo;thank you&rdquo;? Nift Founder and CEO, Elery Pfeffer, joins Michael Kassan to unpack why gratitude may be the most overlooked engine in modern commerce, how AI can create meaningful discovery instead of digital noise, and why the brands that recognize customers as people (not just wallets) will win the future.

The Business of Gratitude with Elery Pfeffer, CEO & Founder, NIFT

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/a2571c6c-a9c7-4122-8f09-b41001244f1a/transcript

Serge Matta, President of Global Ad Sales at LG Ad Solutions, is turning the TV from a passive box in the corner into the most valuable real estate in media - an interactive command center where content, data, and commerce meet in real time. In this episode, he joins Michael Kassan to talk candidly about making connected TV accountable to real business results, why independent measurement and true partnerships matter, how smarter TV operating systems could reshape how we shop and watch, and the same grounded values that drive his philanthropy off-screen.

Serge Matta, President of Global Ad Sales at LG Ad Solutions, is turning the TV from a passive box in the corner into the most valuable real estate in media - an interactive command center where content, data, and commerce meet in real time. In this episode, he joins Michael Kassan to talk candidly about making connected TV accountable to real business results, why independent measurement and true partnerships matter, how smarter TV operating systems could reshape how we shop and watch, and the same grounded values that drive his philanthropy off-screen.

Main Screen Energy: Serge Matta, President of Global Ad Sales, LG Ad Solutions on Turning Smart TVs into Command Centers

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/2b98d73d-03b3-4f58-afe5-b4030061d2c1/transcript

Childhood friends turned Cognitiv co-founders, Jeremy Fain and Dr. Aaron Andalman, went from zebrafish brains and ad-tech trenches to rewiring how brands predict human behavior in an AI-saturated marketplace. Together, they draw a sharp line between predictive and generative AI, show what first-party data can really do, and demystify context and “agents” so marketers can push performance further without losing the plot ... or their customers’ trust.

Childhood friends turned Cognitiv co-founders, Jeremy Fain and Dr. Aaron Andalman, went from zebrafish brains and ad-tech trenches to rewiring how brands predict human behavior in an AI-saturated marketplace. Together, they draw a sharp line between predictive and generative AI, show what first-party data can really do, and demystify context and &ldquo;agents&rdquo; so marketers can push performance further without losing the plot ... or their customers&rsquo; trust.

Neural Ties: Jeremy Fain and Dr. Aaron Andalman on Building Cognitiv and the Science of Predicting Consumer Behavior

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/600cf108-15ff-4970-a4df-b3f3016a7f7a/transcript

No Half Measures with Jordan Zimmerman, Founder & Chairman, Zimmerman Advertising

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