What if the most powerful growth strategy isn’t another ad, but a simple “thank you”? Nift Founder and CEO, Elery Pfeffer, joins Michael Kassan to unpack why gratitude may be the most overlooked engine in modern commerce, how AI can create meaningful discovery instead of digital noise, and why the brands that recognize customers as people (not just wallets) will win the future.

What if the most powerful growth strategy isn&rsquo;t another ad, but a simple &ldquo;thank you&rdquo;? Nift Founder and CEO, Elery Pfeffer, joins Michael Kassan to unpack why gratitude may be the most overlooked engine in modern commerce, how AI can create meaningful discovery instead of digital noise, and why the brands that recognize customers as people (not just wallets) will win the future.

Marketing, media, entertainment and tech are intersecting and transforming faster than ever. How are its power players influencing change and navigating trends across these industries? Join Michael Kassan in the company of the strongest leaders in the industry, who are building great companies from the ground up. It’s “all good.”

Marketing, media, entertainment and tech are intersecting and transforming faster than ever. How are its power players influencing change and navigating trends across these industries? Join Michael Kassan in the company of the strongest leaders in the industry, who are building great companies from the ground up. It&rsquo;s &ldquo;all good.&rdquo;

Good Company with Michael Kassan

The Business of Gratitude with Elery Pfeffer, CEO & Founder, NIFT

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/a2571c6c-a9c7-4122-8f09-b41001244f1a/transcript

As media, commerce and technology converge, Nili Klenoff is helping shape one of the most consequential shifts in modern marketing. She joins Michael Kassan to explore commerce media, AI-powered decision-making, consumer trust, and the challenge of driving innovation at global scale, offering a rare look inside the systems increasingly influencing how people discover, choose and buy.

As media, commerce and technology converge, Nili Klenoff is helping shape one of the most consequential shifts in modern marketing. She joins Michael Kassan to explore commerce media, AI-powered decision-making, consumer trust, and the challenge of driving innovation at global scale, offering a rare look inside the systems increasingly influencing how people discover, choose and buy.

The Priceless Purchase: Nili Klenoff on Trust, Choice and Consumer Behavior

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/f7dac4ae-2ee2-4159-8ec5-b45e002c9d24/transcript

Bill Wise and Zvika Netter have spent decades building the invisible machinery that powers modern advertising — and now, with Mediaocean and Innovid under one roof, they’re creating a rare alternative to the industry’s increasingly closed ecosystems. In this candid conversation, the two architects of modern ad tech unpack the collapse of the traditional marketing funnel, the AI revolution reshaping media and creativity, and how they’re positioning advertisers to reclaim greater control, transparency, and independence in a market increasingly dominated by big tech.

Bill Wise and Zvika Netter have spent decades building the invisible machinery that powers modern advertising &mdash; and now, with Mediaocean and Innovid under one roof, they&rsquo;re creating a rare alternative to the industry&rsquo;s increasingly closed ecosystems. In this candid conversation, the two architects of modern ad tech unpack the collapse of the traditional marketing funnel, the AI revolution reshaping media and creativity, and how they&rsquo;re positioning advertisers to reclaim greater control, transparency, and independence in a market increasingly dominated by big tech.

Mind the Rails: Bill Wise and Zvika Netter on Reclaiming Control and Transparency in Modern Advertising

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/21e95b6e-7161-4ad9-88fc-b450006e0b90/transcript

Don Kurz has lived enough lives for three careers - from championship lacrosse fields to Studio 54 dance floors to Wall Street trading desks to the boardrooms of modern advertising - and in this candid conversation with Michael Kassan, he reflects on the chaos, reinvention, and hard-earned instincts that shaped them all. With the release of his new book, Do the Hustle, Don opens up about resilience, risk, leadership, and why the most valuable lessons rarely come from the wins, but from the moments when everything veers off script.

 

Don Kurz has lived enough lives for three careers - from championship lacrosse fields to Studio 54 dance floors to Wall Street trading desks to the boardrooms of modern advertising - and in this candid conversation with Michael Kassan, he reflects on the chaos, reinvention, and hard-earned instincts that shaped them all. With the release of his new book, Do the Hustle, Don opens up about resilience, risk, leadership, and why the most valuable lessons rarely come from the wins, but from the moments when everything veers off script.
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Do the Hustle: Don Kurz on Resilience, Reinvention, and Trusting Your Gut

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/64386eb6-dc3a-4aed-8e18-b442000f9229/transcript

The Business of Gratitude with Elery Pfeffer, CEO & Founder, NIFT

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