This week in our new series, C-Inside: Holding Company Titans, we sit down with Mark Penn, President & Managing Partner of The Stagwell Group and Chairman & CEO of MDC Partners. Mark, whose experience and innovation in polling spans back decades, talks about the latest Harris Poll findings and how brands are faring in the COVID moment; as well as what’s behind the rise in image of American corporations. Plus, he weighs in on the role that marketing will play in recovery after the crisis, what’s on the minds of voters and consumers ahead of the election, and why content standards will be more important than ever for social platforms.
(Recorded on July 30)
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