To Allison Statter, authenticity isn’t a buzzword – it’s a lifestyle and a raison d’être for her business. We sit down with the co-founder and CEO of creative marketing and communications agency Blended Strategy Group to talk about how she went from spending 17 years in traditional talent management for stars like Christina Aguilera and Jennifer Lopez to building a business from scratch that would fill the wide gap between the modern needs of brands and talent. She also discusses her predictions for the future of influencer marketing, collaborating with best friend Kim Kardashian, and why women should take a chance on the burgeoning cannabis market. 

 Learn more about your ad-choices at https://www.iheartpodcastnetwork.com

To Allison Statter, authenticity isn’t a buzzword – it’s a lifestyle and a raison d’être for her business. We sit down with the co-founder and CEO of creative marketing and communications agency Blended Strategy Group to talk about how she went from spending 17 years in traditional talent management for stars like Christina Aguilera and Jennifer Lopez to building a business from scratch that would fill the wide gap between the modern needs of brands and talent. She also discusses her predictions for the future of influencer marketing, collaborating with best friend Kim Kardashian, and why women should take a chance on the burgeoning cannabis market.  Learn more about your ad-choices at <a href="https://www.iheartpodcastnetwork.com">https://www.iheartpodcastnetwork.com</a>

Marketing, media, entertainment and tech are intersecting and transforming faster than ever. How are its power players influencing change and navigating trends across these industries? Join Michael Kassan in the company of the strongest leaders in the industry, who are building great companies from the ground up. It’s “all good.”

Marketing, media, entertainment and tech are intersecting and transforming faster than ever. How are its power players influencing change and navigating trends across these industries? Join Michael Kassan in the company of the strongest leaders in the industry, who are building great companies from the ground up. It&rsquo;s &ldquo;all good.&rdquo;

Good Company with Michael Kassan

Allison Statter: “People throw around the word authentic all the time, but there's a reason for it.”

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/97e794a4-632d-4c62-978b-ae2d01743f48/transcript

Christian Muche has built his career on a contrarian instinct: when the world pulls back, he builds opportunities that bring people together. From co-founding DMEXCO during the 2008 financial crisis to launching POSSIBLE in the middle of COVID, Christian has consistently bet on one idea: real progress happens when the right people are in the same room.

In this episode, he joins Michael Kassan to unpack the limitations of the traditional conference model, why scale is no longer the defining metric of success, and how curated connections, not crowded stages, drive business forward. They explore what makes POSSIBLE different, the growing complexity of the marketing ecosystem, and why in a world of AI, remote work, and constant digital noise, showing up in person may be more valuable than ever. At the center of it all is a simple idea: “POSSIBLE” It is so much more than the name of an event, it’s a mindset. One that reframes complexity as opportunity and focuses the industry on what can be built, together.

Christian Muche has built his career on a contrarian instinct: when the world pulls back, he builds opportunities that bring people together. From co-founding DMEXCO during the 2008 financial crisis to launching POSSIBLE in the middle of COVID, Christian has consistently bet on one idea: real progress happens when the right people are in the same room.
In this episode, he joins Michael Kassan to unpack the limitations of the traditional conference model, why scale is no longer the defining metric of success, and how curated connections, not crowded stages, drive business forward. They explore what makes POSSIBLE different, the growing complexity of the marketing ecosystem, and why in a world of AI, remote work, and constant digital noise, showing up in person may be more valuable than ever. At the center of it all is a simple idea: &ldquo;POSSIBLE&rdquo; It is so much more than the name of an event, it&rsquo;s a mindset. One that reframes complexity as opportunity and focuses the industry on what can be built, together.

The Possible Effect: Christian Muche on the Currency of Time ... and Connection

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/d180cee8-a0eb-41f4-a20c-b41f0055df04/transcript

What if the most powerful growth strategy isn’t another ad, but a simple “thank you”? Nift Founder and CEO, Elery Pfeffer, joins Michael Kassan to unpack why gratitude may be the most overlooked engine in modern commerce, how AI can create meaningful discovery instead of digital noise, and why the brands that recognize customers as people (not just wallets) will win the future.

What if the most powerful growth strategy isn&rsquo;t another ad, but a simple &ldquo;thank you&rdquo;? Nift Founder and CEO, Elery Pfeffer, joins Michael Kassan to unpack why gratitude may be the most overlooked engine in modern commerce, how AI can create meaningful discovery instead of digital noise, and why the brands that recognize customers as people (not just wallets) will win the future.

The Business of Gratitude with Elery Pfeffer, CEO & Founder, NIFT

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/a2571c6c-a9c7-4122-8f09-b41001244f1a/transcript

Serge Matta, President of Global Ad Sales at LG Ad Solutions, is turning the TV from a passive box in the corner into the most valuable real estate in media - an interactive command center where content, data, and commerce meet in real time. In this episode, he joins Michael Kassan to talk candidly about making connected TV accountable to real business results, why independent measurement and true partnerships matter, how smarter TV operating systems could reshape how we shop and watch, and the same grounded values that drive his philanthropy off-screen.

Serge Matta, President of Global Ad Sales at LG Ad Solutions, is turning the TV from a passive box in the corner into the most valuable real estate in media - an interactive command center where content, data, and commerce meet in real time. In this episode, he joins Michael Kassan to talk candidly about making connected TV accountable to real business results, why independent measurement and true partnerships matter, how smarter TV operating systems could reshape how we shop and watch, and the same grounded values that drive his philanthropy off-screen.

Main Screen Energy: Serge Matta, President of Global Ad Sales, LG Ad Solutions on Turning Smart TVs into Command Centers

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/2b98d73d-03b3-4f58-afe5-b4030061d2c1/transcript

Allison Statter: “People throw around the word authentic all the time, but there's a reason for it.”

In 1 playlist(s)

Good Company with Michael Kassan

Social links

Follow podcast

Recent clips