This week on the GeekWire Podcast: How the pandemic is changing attitudes toward work, jobs, geography. Plus, the market for IPOs and acquisitions, and the future of downtown Seattle from the perspective of a newly public company.
Our guest, Zig Serafin, has a unique window into all of these topics as the CEO of Qualtrics, the experience management technology company based in Seattle and Provo, Utah. Qualtrics’ technology helps companies survey employees, customers and other stakeholders, and take action on the resulting insights.
With GeekWire co-founders Todd Bishop and John Cook. Produced and edited by Curt Milton. Theme music by Daniel L.K. Caldwell.

What we learned about Microsoft in the OpenAI trial, and is Seattle squandering its edge?
31:53

Inside the 2026 GeekWire Awards: Innovators reshaping how we work, build, and learn
48:42

Elon takes the stand, Big Tech drops big numbers, and a small VC gets in on a billion-dollar deal
42:26