This week on the GeekWire Podcast, our guests are John Rossman and Kevin McCaffrey, authors of the new book, "Big Bet Leadership."

It's a playbook for business leaders to systematically make bets in a way that reduces risk and increases long-term flexibility. The book draws lessons from the likes of Microsoft, Amazon, T-Mobile and SpaceX, while also leaning heavily on the first-hand experience of the authors overseeing and implementing big bets. 

With GeekWire co-founder Todd Bishop; Audio editing by Curt Milton.