How are companies really using AI? And is it truly working? AWS Vice President Francessca Vasquez joins the GeekWire Podcast to talk about what companies are actually doing with AI today, and what's holding them back. We discuss real-world deployments, lessons from AWS customers across industries, and the challenges and opportunities in scaling generative and agentic AI.

Related Stories and Links: 
Amazon gives $100M boost to AWS Generative AI Innovation Center, betting on agentic AI
Gartner: Over 40% of Agentic AI Projects Will Be Canceled by End of 2027
AWS News Blog: Top announcements of the AWS Summit in New York, 2025
Amazon cuts hundreds of AWS cloud jobs after strategic review, says AI wasn’t the main factor
Meta snags Seattle startup co-founder for Zuckerberg’s elite superintelligence team

With GeekWire co-founder Todd Bishop. Edited by Curt Milton.

How are companies really using AI? And is it truly working? AWS Vice President <a href="https://www.linkedin.com/in/francesscavasquez">Francessca Vasquez</a> joins the GeekWire Podcast to talk about what companies are actually doing with AI today, and what's holding them back. We discuss real-world deployments, lessons from AWS customers across industries, and the challenges and opportunities in scaling generative and agentic AI.
Related Stories and Links:&nbsp;
<ul>
<li><a href="https://www.geekwire.com/2025/amazon-gives-100m-boost-to-aws-generative-ai-innovation-center-betting-on-agentic-ai/">Amazon gives $100M boost to AWS Generative AI Innovation Center, betting on agentic AI</a></li>
<li>Gartner: <a href="https://www.gartner.com/en/newsroom/press-releases/2025-06-25-gartner-predicts-over-40-percent-of-agentic-ai-projects-will-be-canceled-by-end-of-2027">Over 40% of Agentic AI Projects Will Be Canceled by End of 2027</a></li>
<li>AWS News Blog: <a href="https://aws.amazon.com/blogs/aws/top-announcements-of-the-aws-summit-in-new-york-2025/">Top announcements of the AWS Summit in New York, 2025</a></li>
<li><a href="https://www.geekwire.com/2025/amazon-cuts-hundreds-of-aws-cloud-jobs-after-strategic-review-says-ai-wasnt-the-main-factor/">Amazon cuts hundreds of AWS cloud jobs after strategic review, says AI wasn&rsquo;t the main factor</a></li>
<li><a href="https://www.geekwire.com/2025/meta-snags-seattle-startup-co-founder-for-zuckerbergs-elite-superintelligence-team/">Meta snags Seattle startup co-founder for Zuckerberg&rsquo;s elite superintelligence team</a></li>
</ul>
With GeekWire co-founder Todd Bishop. Edited by Curt Milton.

GeekWire brings you the week's latest technology news, trends and insights, covering the world of technology from our home base in Seattle. Our regular news podcast features commentary and analysis from our editors and reporters, plus interviews with special guests.

GeekWire reporters John Cook, Todd Bishop and guests talk about the latest tech news and trends.

GeekWire

How Companies Are Really Using AI, with AWS VP Francessca Vasquez

Fresh off the big GeekWire AI summit this week, Todd and John unpack what they heard from Microsoft EVP Charles Lamanna, OpenAI applications CTO Vijaye Raji, and other speakers at the Agents of Transformation event in Seattle, presented by Accenture.

The big thread: the economics of AI, from token budgets becoming a hiring negotiation point to startups running on subsidized credits that may not last.

Plus, a startup founder whose engineer burned through $5,000 in AI tokens over a single weekend of vibe coding, OpenAI shutting down Sora amid $15 million-a-day processing costs, and why one panelist says the metrics most companies are tracking are "watermelon metrics" — green (profit) on the outside, red (losses) on the inside.

Also: how Todd used a Claude project over several months to prep for the event, John's experience bouncing between Gemini and ChatGPT, and why the simplistic chat era may be over. 

And in this week's trivia: Sound Transit's light rail starts crossing Lake Washington on a floating bridge — but when did the original I-90 floating bridge open?

With GeekWire co-founders John Cook and Todd Bishop. Edited by Curt Milton.

Fresh off the big GeekWire AI summit this week, Todd and John unpack what they heard from Microsoft EVP Charles Lamanna, OpenAI applications CTO Vijaye Raji, and other speakers at the <a href="https://www.geekwire.com/2026/beyond-the-chatbot-at-geekwire-summit-ai-leaders-say-the-era-of-autonomous-agents-is-already-here/">Agents of Transformation event in Seattle</a>, presented by Accenture.
The big thread: the economics of AI, from <a href="https://www.geekwire.com/2026/microsoft-exec-charles-lamanna-on-how-ai-is-creating-an-expensive-new-request-from-job-candidates/">token budgets</a> becoming a hiring negotiation point to startups running on subsidized credits that may not last.
Plus, a startup founder whose engineer burned through $5,000 in AI tokens over a single weekend of vibe coding, OpenAI shutting down Sora amid $15 million-a-day processing costs, and why one panelist says the metrics most companies are tracking are "watermelon metrics" &mdash; green (profit) on the outside, red (losses) on the inside.
Also: how Todd used a Claude project over several months to prep for the event, John's experience bouncing between Gemini and ChatGPT, and why the simplistic chat era may be over.&nbsp;
And in this week's trivia: Sound Transit's light rail <a href="https://www.geekwire.com/2026/geekwire-rides-the-worlds-first-floating-bridge-train-seattle-tech-commutes-will-never-be-the-same/https://www.geekwire.com/2026/geekwire-rides-the-worlds-first-floating-bridge-train-seattle-tech-commutes-will-never-be-the-same/">starts crossing Lake Washington on a floating bridge</a> &mdash; but when did the original I-90 floating bridge open?
With GeekWire co-founders John Cook and Todd Bishop. Edited by Curt Milton.

GeekWire AI summit takeaways: Token budgets, watermelon metrics, and the $5k weekend coder

Amazon is working on a new smartphone, code-named "Transformer," more than a decade after the Fire Phone debacle, according to Reuters. We dig into the connection to a past GeekWire scoop: former Microsoft Xbox leader J Allard joined Amazon's devices team in 2024, and he's now leading a group called ZeroOne with a mandate to create "breakthrough" gadgets. Is this an AI-native device? A companion to your iPhone? J Allard's shot at redemption? Maybe all of the above.

There's more great Fire Phone background in this Vergecast "Version History" podcast.

Then: Microsoft shakes up its Copilot team, shifting Mustafa Suleyman to a narrower role and unifying consumer and enterprise AI under a new leader. Todd has strong feelings about Microsoft's history of cutesy consumer tech, from Clippy to Mico.

Plus: Todd's adventure using Claude CoWork to browse LinkedIn (and the stern warning he got in response), King County Metro's slick new tap-to-pay feature catches the transit system up with the modern world, the opening of cross-lake light rail, and an Amazon Treasure truck trivia question.

With GeekWire co-founders Todd Bishop and John Cook. Audio editing by Curt Milton.

Amazon is working on a new smartphone, code-named "Transformer," more than a decade after the Fire Phone debacle, <a href="https://www.reuters.com/technology/amazon-plans-smartphone-comeback-more-than-decade-after-fire-phone-flop-2026-03-20/">according to Reuters</a>. We dig into the connection to <a href="https://www.geekwire.com/2024/former-microsoft-xbox-leader-j-allard-joins-amazon-in-latest-surprise-career-twist/">a past GeekWire scoop</a>: former Microsoft Xbox leader J Allard joined Amazon's devices team in 2024, and he's now leading a group called <a href="https://www.geekwire.com/2025/amazon-has-a-secretive-new-hardware-group-led-by-former-xbox-leader-j-allard/">ZeroOne</a> with a mandate to create "breakthrough" gadgets. Is this an AI-native device? A companion to your iPhone? J Allard's shot at redemption? Maybe all of the above.
There's more great Fire Phone background in this&nbsp;<a href="https://www.theverge.com/podcast/816739/amazon-fire-phone-version-history">Vergecast "Version History" podcast.</a>
Then: Microsoft <a href="https://www.geekwire.com/2026/microsoft-revamps-copilot-structure-elevating-former-snap-exec-as-suleyman-shifts-to-ai-models/">shakes up its Copilot team</a>, shifting Mustafa Suleyman to a narrower role and unifying consumer and enterprise AI under a new leader. Todd has strong feelings about Microsoft's history of cutesy consumer tech, from Clippy to Mico.
Plus: Todd's adventure using Claude CoWork to browse LinkedIn (and the stern warning he got in response), King County Metro's slick <a href="https://www.geekwire.com/2026/seattle-transits-new-tap-to-pay-feature-goes-live-next-week-well-ahead-of-world-cup/">new tap-to-pay feature</a> catches the transit system up with the modern world, the opening of cross-lake light rail, and an Amazon Treasure truck trivia question.
With GeekWire co-founders Todd Bishop and John Cook. Audio editing by Curt Milton.

Microsoft’s Copilot shakeup, Amazon’s new phone ambitions, and pushing Claude to the limits of LinkedIn

Brice Budke (President) and Zeek Earl (Executive Creative Director) run two Seattle studios: Shep, a video agency that works with tech companies like Amazon and Microsoft, and Packrat, a creative studio that specializes in miniature worlds, handmade sets, and retro creative projects.

You might know Packrat's work from the epic and widely watched 2025 Seahawks schedule release video, which won a Gold Clio. They also made Prospect, an indie sci-fi film that premiered at SXSW in 2018 with Pedro Pascal and Sophie Thatcher.

GeekWire met them last fall on the set of a stop-motion shoot for Kiro, an AI-powered agentic software development tool from Amazon Web Services. Check out the video they made from that shoot here.

On this episode, Brice and Zeek discuss how AI is transforming their work — from photorealistic storyboarding to stop-motion animation filled in by AI-generated frames — and what still requires human creativity, taste, and intuition. Plus: the psychology of working with "infinite tools," why AI doesn't always save money, and the GeekWire Trivia Challenge.

With GeekWire co-founder Todd Bishop; Edited by Curt Milton.

<a href="https://www.linkedin.com/in/bricebudke/">Brice Budke</a> (President) and <a href="https://www.linkedin.com/in/zeek-earl-46962a33/">Zeek Earl</a> (Executive Creative Director) run two Seattle studios: <a href="https://www.shepfilms.com/">Shep</a>, a video agency that works with tech companies like Amazon and Microsoft, and <a href="https://www.packrat.studio/">Packrat</a>, a creative studio that specializes in miniature worlds, handmade sets, and retro creative projects.
You might know Packrat's work from the epic and widely watched 2025 Seahawks&nbsp;<a href="https://www.youtube.com/watch?v=ifvSa50l1hQ">schedule release video</a>, which won a Gold Clio. They also made <a href="https://www.imdb.com/title/tt7946422/?ref_=ext_shr_lnk">Prospect</a>, an <a href="https://www.youtube.com/watch?v=UsrbNtUgEaY">indie sci-fi film</a> that premiered at SXSW in 2018 with Pedro Pascal and Sophie Thatcher.
GeekWire&nbsp;<a href="https://www.geekwire.com/2025/amazons-surprise-indie-hit-kiro-launches-broadly-in-bid-to-reshape-ai-powered-software-development/">met them last fall</a> on the set of a stop-motion shoot for <a href="https://kiro.dev/">Kiro</a>, an AI-powered agentic software development tool from Amazon Web Services. Check out the video they made from that shoot&nbsp;<a href="https://www.youtube.com/shorts/pH6jRYwRfjI">here</a>.
On this episode, Brice and Zeek discuss how AI is transforming their work &mdash; from photorealistic storyboarding to stop-motion animation filled in by AI-generated frames &mdash; and what still requires human creativity, taste, and intuition. Plus: the psychology of working with "infinite tools," why AI doesn't always save money, and the GeekWire Trivia Challenge.
With GeekWire co-founder Todd Bishop; Edited by Curt Milton.

How Companies Are Really Using AI, with AWS VP Francessca Vasquez

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