Apple CEO Tim Cook on Monday unveiled the company's new $3500 Vision Pro headset, declaring a new era for spatial computing, and it was difficult not to notice the similarities to Microsoft's unveiling of its HoloLens headset back in 2015. 

The comparison of Vision Pro and HoloLens, and the way the devices match a certain historical pattern, is one of our topics this week in a broader discussion about the new Apple device and what it means for the future of technology and computing.

Our guest is John Tomizuka, co-founder and CTO of Seattle-based tech startup Taqtile, which makes augmented reality work instruction software for enterprise companies. Taqtile has been working on HoloLens applications since the beginning, and the company said this week that it plans develop for the Vision Pro, as well.  

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Apple vs. Microsoft: Vision Pro, HoloLens, and a familiar pattern in a classic tech rivalry

Apple CEO Tim Cook on Monday unveiled the company's new $3500 Vision Pro headset, declaring a new era for spatial computing, and it was difficult not to notice the similarities to Microsoft's unveiling of its HoloLens headset back in 2015. 
The comparison of Vision Pro and HoloLens, and the way the devices match a certain historical pattern, is one of our topics this week in a broader discussion about the new Apple device and what it means for the future of technology and computing.
Our guest is John Tomizuka, co-founder and CTO of Seattle-based tech startup <a href="https://taqtile.com/">Taqtile</a>, which makes augmented reality work instruction software for enterprise companies. Taqtile has been working on HoloLens applications since the beginning, and the company said this week that it plans develop for the Vision Pro, as well.  
Related Posts
<ul>
<li><a href="https://www.geekwire.com/2023/tears-in-my-eyes-seattle-startups-sound-off-on-apples-vision-pro-headset/">‘Tears in my eyes’: Seattle startups sound off on Apple’s Vision Pro headset</a></li>
<li><a href="https://www.geekwire.com/2023/analysis-apples-vision-pro-sets-up-a-clash-with-valve-sony-meta-over-future-of-vr-ar/">Analysis: Apple’s Vision Pro sets up a clash with Valve, Sony, Meta over future of VR/AR</a></li>
<li><a href="https://www.geekwire.com/2023/apple-vs-microsoft-vision-pro-hololens-and-a-familiar-pattern-in-a-classic-tech-rivalry/">Apple vs. Microsoft: Vision Pro, HoloLens, and a familiar pattern in a classic tech rivalry</a></li>
</ul>

GeekWire brings you the week's latest technology news, trends and insights, covering the world of technology from our home base in Seattle. Our regular news podcast features commentary and analysis from our editors and reporters, plus interviews with special guests.

GeekWire reporters John Cook, Todd Bishop and guests talk about the latest tech news and trends.

GeekWire

Apple vs. Microsoft: Vision Pro, HoloLens, and the future of computing

This special edition of the GeekWire Podcast is the first in a four-episode series that we’ll be publishing in the months ahead as part of our year-long Microsoft @ 50 project, recognizing the company’s 50th anniversary in April 2025. 

On this episode, we’ll take a fresh look at Microsoft’s startup story with tech historian and author Margaret O’Mara of the University of Washington, author of The Code: Silicon Valley and the Remaking of America; plus highlights from a recent conversation with David Marquardt, Microsoft’s first outside investor and a longtime board member.

Register here for our Microsoft @ 50 event, March 20, 2025, in Seattle.

Microsoft @ 50 is an independent GeekWire editorial project supported by Accenture.

With GeekWire Co-Founder Todd Bishop. Edited by Curt Milton.

This special edition of the GeekWire Podcast is the first in a four-episode series that we’ll be publishing in the months ahead as part of our year-long <a href="https://www.geekwire.com/special-coverage/microsoft-at-50/">Microsoft @ 50 project</a>, recognizing the company’s 50th anniversary in April 2025. 
On this episode, we’ll take a fresh look at Microsoft’s startup story with tech historian and author Margaret O’Mara of the University of Washington, author of <a href="https://www.penguinrandomhouse.com/books/534709/the-code-by-margaret-omara/">The Code: Silicon Valley and the Remaking of America</a>; plus highlights from a recent conversation with David Marquardt, Microsoft’s first outside investor and a longtime board member.
<a href="https://www.geekwire.com/events/geekwire-microsoft50/">Register here</a> for our Microsoft @ 50 event, March 20, 2025, in Seattle.
<a href="https://www.geekwire.com/special-coverage/microsoft-at-50/">Microsoft @ 50</a> is an independent GeekWire editorial project <a href="https://www.accenture.com/us-en/services/technology/ecosystem/microsoft">supported by Accenture</a>.
With GeekWire Co-Founder Todd Bishop. Edited by Curt Milton.

Microsoft’s startup story: A new look, with insights for today

This week on the GeekWire Podcast, it's a grab-bag of topics, including self-driving wheelchairs, Expedia Group Chairman Barry Diller's comments on the prospects for an acquisition by Uber, and an update on GeekWire's upcoming events and coverage.

In the final segment, we discuss what the new Trump administration could mean for technology regulation, including the FTC's antitrust case against Amazon and oversight for tech M&A.

Related coverage and links
NYT: Tech Giants Face a Familiar Uncertainty With Trump
Expedia chairman Barry Diller on potential deal with Uber and Washington Post’s ‘blunder’
Sea-Tac Airport’s self-driving wheelchairs are getting stymied by unexpected obstacles

Upcoming GeekWire Events
GeekWire Gala, Dec. 12: Register here.
Microsoft @ 50: Special series and March 20 event.

With GeekWire co-founders Todd Bishop and John Cook.

This week on the GeekWire Podcast, it's a grab-bag of topics, including self-driving wheelchairs, Expedia Group Chairman Barry Diller's comments on the prospects for an acquisition by Uber, and an update on GeekWire's upcoming events and coverage.
In the final segment, we discuss what the new Trump administration could mean for technology regulation, including the FTC's antitrust case against Amazon and oversight for tech M&amp;A.
Related coverage and links
<ul>
<li>NYT: <a href="https://www.nytimes.com/2024/11/07/technology/trump-apple-amazon-google-meta.html?unlocked_article_code=1.Yk4.Dph3.rT-5PVskyZny&amp;amp;smid=url-share">Tech Giants Face a Familiar Uncertainty With Trump</a></li>
<li><a href="https://www.geekwire.com/2024/expedia-chairman-barry-diller-on-potential-deal-with-uber-and-washington-posts-blunder/">Expedia chairman Barry Diller on potential deal with Uber and Washington Post’s ‘blunder’</a></li>
<li><a href="https://www.geekwire.com/2024/watch-sea-tac-airports-self-driving-wheelchairs-are-getting-stymied-by-unexpected-obstacles/">Sea-Tac Airport’s self-driving wheelchairs are getting stymied by unexpected obstacles</a></li>
</ul>
Upcoming <a href="https://www.geekwire.com/events/">GeekWire Events</a>
<ul>
<li>GeekWire Gala, Dec. 12: <a href="https://www.geekwire.com/events/2024-geekwire-gala/">Register here</a>.</li>
<li>Microsoft @ 50: <a href="https://www.geekwire.com/special-coverage/microsoft-at-50/">Special series</a> and <a href="https://www.geekwire.com/events/geekwire-microsoft50/">March 20 event</a>.</li>
</ul>
With GeekWire co-founders Todd Bishop and John Cook.

What Trump 2.0 means for tech, Diller nixes Expedia + Uber, GeekWire fall update

This week, with just days to go before the Nov. 5 election, we take a fresh look at AI, social media, and some surprising trends in the spread of fake content and misinformation, with Danielle Lee Tomson, research manager for election rumors at the University of Washington Center for an Informed Public.

Guest host Ross Reynolds speaks with Tomson about AI, social media, and some surprising trends in the spread of rumors online. 

Related links and stories: 
Substack: Election Rumor Research @ Center for an Informed Public
New York Times: As Election Looms, Disinformation ‘Has Never Been Worse’
Washington Post:Don’t say ‘vote’: How Instagram hides your political posts

Edited by Curt Milton. Music by Daniel L.K. Caldwell.

This week, with just days to go before the Nov. 5 election, we take a fresh look at AI, social media, and some surprising trends in the spread of fake content and misinformation, with <a href="https://www.linkedin.com/in/danielle-tomson/">Danielle Lee Tomson</a>, research manager for election rumors at the University of Washington <a href="https://www.cip.uw.edu/">Center for an Informed Public</a>.
Guest host <a href="https://www.linkedin.com/in/rossrey/">Ross Reynolds</a> speaks with Tomson about AI, social media, and some surprising trends in the spread of rumors online. 
Related links and stories: 
<ul>
<li>Substack: <a href="https://uwcip.substack.com/">Election Rumor Research @ Center for an Informed Public</a></li>
<li>New York Times: <a href="https://www.nytimes.com/2024/10/23/business/media/election-disinformation.html?unlocked_article_code=1.Wk4.smjA.jfk0TZmzho28&amp;smid=url-share">As Election Looms, Disinformation ‘Has Never Been Worse’</a></li>
<li>Washington Post: <a href="https://www.washingtonpost.com/technology/2024/10/16/instagram-limits-political-content-shadowban-election-posts/">Don’t say ‘vote’: How Instagram hides your political posts</a></li>
</ul>
Edited by Curt Milton. Music by Daniel L.K. Caldwell.

Apple vs. Microsoft: Vision Pro, HoloLens, and the future of computing

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