Apple CEO Tim Cook on Monday unveiled the company's new $3500 Vision Pro headset, declaring a new era for spatial computing, and it was difficult not to notice the similarities to Microsoft's unveiling of its HoloLens headset back in 2015. 

The comparison of Vision Pro and HoloLens, and the way the devices match a certain historical pattern, is one of our topics this week in a broader discussion about the new Apple device and what it means for the future of technology and computing.

Our guest is John Tomizuka, co-founder and CTO of Seattle-based tech startup Taqtile, which makes augmented reality work instruction software for enterprise companies. Taqtile has been working on HoloLens applications since the beginning, and the company said this week that it plans develop for the Vision Pro, as well.  

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Apple vs. Microsoft: Vision Pro, HoloLens, and a familiar pattern in a classic tech rivalry

Apple CEO Tim Cook on Monday unveiled the company's new $3500 Vision Pro headset, declaring a new era for spatial computing, and it was difficult not to notice the similarities to Microsoft's unveiling of its HoloLens headset back in 2015. 
The comparison of Vision Pro and HoloLens, and the way the devices match a certain historical pattern, is one of our topics this week in a broader discussion about the new Apple device and what it means for the future of technology and computing.
Our guest is John Tomizuka, co-founder and CTO of Seattle-based tech startup <a href="https://taqtile.com/">Taqtile</a>, which makes augmented reality work instruction software for enterprise companies. Taqtile has been working on HoloLens applications since the beginning, and the company said this week that it plans develop for the Vision Pro, as well.  
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<ul>
<li><a href="https://www.geekwire.com/2023/tears-in-my-eyes-seattle-startups-sound-off-on-apples-vision-pro-headset/">‘Tears in my eyes’: Seattle startups sound off on Apple’s Vision Pro headset</a></li>
<li><a href="https://www.geekwire.com/2023/analysis-apples-vision-pro-sets-up-a-clash-with-valve-sony-meta-over-future-of-vr-ar/">Analysis: Apple’s Vision Pro sets up a clash with Valve, Sony, Meta over future of VR/AR</a></li>
<li><a href="https://www.geekwire.com/2023/apple-vs-microsoft-vision-pro-hololens-and-a-familiar-pattern-in-a-classic-tech-rivalry/">Apple vs. Microsoft: Vision Pro, HoloLens, and a familiar pattern in a classic tech rivalry</a></li>
</ul>

GeekWire brings you the week's latest technology news, trends and insights, covering the world of technology from our home base in Seattle. Our regular news podcast features commentary and analysis from our editors and reporters, plus interviews with special guests.

GeekWire reporters John Cook, Todd Bishop and guests talk about the latest tech news and trends.

GeekWire

Apple vs. Microsoft: Vision Pro, HoloLens, and the future of computing

Bill Hilf has spent decades enterprise tech, open-source technologies, and AI, from IBM and Microsoft to running Paul Allen's portfolio as the CEO of Vulcan. He now chairs the Allen Institute for AI and American Prairie. His debut sci-fi novel, "The Disruption," imagines AI gone very wrong, and implicitly challenges the industry to think differently about how it's building our real future today.

With GeekWire co-founder Todd Bishop. Edited by Curt Milton.

<a href="https://www.linkedin.com/in/bill-h-b554/">Bill Hilf </a>has spent decades enterprise tech, open-source technologies, and AI, from IBM and Microsoft to running Paul Allen's portfolio as the CEO of Vulcan. He now chairs the <a href="https://allenai.org/">Allen Institute for AI</a> and <a href="https://americanprairie.org/">American Prairie</a>. His debut sci-fi novel,&nbsp;<a href="https://www.amazon.com/Disruption-Cycle-W-H-Hilf/dp/B0GD2NCLYW">"The Disruption,"</a> imagines AI gone very wrong, and implicitly challenges the industry to think differently about how it's building our real future today.
With GeekWire co-founder Todd Bishop. Edited by Curt Milton.

AI, fungi, and the future of enterprise tech: Industry vet Bill Hilf on his debut novel 'The Disruption'

Microsoft is offering a voluntary retirement program for the first time in its history, with thousands of U.S. employees eligible. GeekWire's Todd Bishop joins KIRO Newsradio hosts Angela Poe Russell and Mike Lewis to break down the details, what makes this so unusual in the tech industry, and what it says about the company's approach to managing costs in the AI era. 

Microsoft is offering <a href="https://www.geekwire.com/2026/microsoft-will-offer-voluntary-retirement-to-thousands-of-employees-in-a-first-for-tech-giant/">a voluntary retirement program</a> for the first time in its history, with thousands of U.S. employees eligible. GeekWire's Todd Bishop joins KIRO Newsradio hosts Angela Poe Russell and Mike Lewis to break down the details, what makes this so unusual in the tech industry, and what it says about the company's approach to managing costs in the AI era.&nbsp;

Bonus: Microsoft's surprise retirement offer — breaking it down on KIRO Newsradio

This week on the GeekWire Podcast, a week of Seattle-area startup news shows how the AI era is reshaping the regional tech scene. Q1 venture numbers reveal bigger checks going to fewer companies, with Seattle slipping behind the likes of Austin and Miami on deal volume.

And yet the distributed nature of modern startups is complicating what it even means to be a regional tech hub. (Does a mailbox in Pioneer Square really count as a Seattle headquarters?)

Founders and CEOs are navigating the shakeout in different ways. Those with enough cash in the bank are eyeing strategic acquisitions, including opportunities to absorb startups caught up in the AI shakeout.

Meanwhile, many startup leaders are completely rethinking how they hire and expand. More than a third of the GeekWire 200, our ranking of the top Pacific Northwest startups, saw year-over-year employment declines, as agents boost individual productivity and start to reshape the workforce.

Plus: Andy Jassy's shareholder letter signals Amazon is making bets again, in areas including chips and robotics. Driving home the point, the tech giant's ambitious Globalstar acquisition effectively means it's inheriting Apple's satellite roadmap.

And of course we have to talk about Allbirds. The sustainable shoe brand, which once challenged Amazon over knock-off sneakers, pivoted to AI infrastructure and saw its stock soar.

In our final segment, a trivia challenge on the No. 1 companies in GeekWire 200 history.

This week on the GeekWire Podcast, a week of Seattle-area startup news shows how the AI era is reshaping the regional tech scene. <a href="https://www.geekwire.com/2026/bigger-checks-fewer-bets-seattle-startup-deal-count-drops-to-lowest-level-since-2020/">Q1 venture numbers</a> reveal bigger checks going to fewer companies, with Seattle slipping behind the likes of Austin and Miami on deal volume.
And yet the distributed nature of modern startups is complicating what it even means to be a regional tech hub. (Does a mailbox in Pioneer Square really count as a Seattle headquarters?)
Founders and CEOs are navigating the shakeout in different ways. Those with enough cash in the bank are&nbsp;<a href="https://www.geekwire.com/2026/seekouts-anoop-gupta-steps-down-as-ceo-hands-reins-of-ai-recruiting-company-to-tech-vet-sean-thompson/">eyeing strategic acquisitions</a>, including opportunities to <a href="https://www.geekwire.com/2026/seattle-startup-ambassador-acquires-ad-platform-humming-eyes-more-deals-amid-ai-shakeout/">absorb startups caught up in the AI shakeout</a>.
Meanwhile, many startup leaders are completely rethinking how they hire and expand. More than a third of the&nbsp;<a href="https://www.geekwire.com/geekwire-200/">GeekWire 200</a>, our ranking of the top Pacific Northwest startups, saw year-over-year employment declines, as agents boost individual productivity and start to reshape the workforce.
Plus: Andy Jassy's <a href="https://www.geekwire.com/2026/not-on-a-hunch-andy-jassy-defends-amazons-200b-spending-spree/">shareholder letter</a> signals Amazon is making bets again, in areas including chips and robotics. Driving home the point, the tech giant's ambitious <a href="https://www.geekwire.com/2026/amazon-and-apple-vs-starlink-globalstar-satellite-acquisition-comes-with-a-big-iphone-bonus/">Globalstar acquisition</a> effectively means it's inheriting Apple's satellite roadmap.
And of course we have to talk about Allbirds. The sustainable shoe brand, which once <a href="https://www.geekwire.com/2019/allbirds-calls-amazon-strikingly-similar-sneaker-urges-tech-giant-steal-approach-sustainability-instead/">challenged Amazon</a> over knock-off sneakers,&nbsp;<a href="https://www.cnbc.com/2026/04/15/allbirds-bird-stock-shoes-ai.html">pivoted to AI infrastructure</a> and saw its stock soar.
In our final segment, a trivia challenge on the No. 1 companies in GeekWire 200 history.

Apple vs. Microsoft: Vision Pro, HoloLens, and the future of computing

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