Amazon's AI strategy came into focus this week with the unveiling of Amazon Nova, its new family of homegrown AI models, a new AI model marketplace for Amazon Bedrock, and other news from the AWS re:Invent conference in Las Vegas. 

It turns out we've seen this before. As the company's AI strategy emerges, there are numerous similarities to its e-commerce business  including low cost, broad selection, products from Amazon and its selected vendors, and a marketplace. (This Fortune piece by reporter Jason Del Rey explores these parallels in detail.)

After spending four days in Las Vegas, attending sessions, and talking with AWS executives and attendees, GeekWire co-founders Todd Bishop and John Cook offer their takeaways and dissect Amazon's AI strategy on this episode of the GeekWire Podcast, recorded on location at the GeekWire Studios booth on the show floor. 

Related links and coverage

• Apple makes surprise cameo at AWS re:Invent
• Amazon unveils ‘Nova’ AI models, looking to make its mark in the generative AI revolution
• ‘An easy button to get off Windows’: Amazon’s new AI moves Microsoft apps to Linux
• Amazon expands Bedrock with new AI model marketplace, a day after unveiling its own ‘Nova’

Edited by Curt Milton.