Yoshiki Kaneko, President and Chief Operations Officer, JCB International Co., Ltd. discusses the important topic of brand loyalty and why it matters for card issuers and merchants with podcast host Victoria Perea-Usher, Vice President, Marketing Communications at JCB International (Europe) Ltd.

Together they explore the topics contained in JCB’s recent report ‘Prioritising Brand Loyalty and Customer Confidence’ and dive into how JCB has built a trusted relationship with its cardmembers via its loyalty programme.

The conversation ranges over:

Loyalty and customer lifetime value.

Delivering a positive customer experience.

How JCB works with its partners to reward cardmembers and increase brand awareness.

The benefit to merchants of loyal cardmembers.

You can find key discussion points at these given times: 

4’.25 Loyalty means positivity towards a brand

5’.25 Data is a superpower for brands

6’.50 Cardmember reward preferences

8’.33 Cards as lifestyle enablers

12’.55 Value of partnerships

15’.00 Convenience and the customer experience

View JCB’s report ‘Prioritising Brand Loyalty and Customer Confidence’ on LinkedIn - https://www.linkedin.com/posts/jcb-international-europe-limited_prioritising-brand-loyalty-and-customer-confidence-activity-6790569714943897600-jEaO

JCB is a major global payment brand and a leading credit card issuer and acquirer in Japan. Its acceptance network includes about 36 million merchants around the world and it issues cards across various countries and regions internationally with more than 141 million cardmembers. As part of its international growth strategy, JCB has formed alliances with hundreds of leading banks and financial institutions globally to increase its merchant coverage and cardmember base. For more information, please visit: www.global.jcb/en/