Thomas Heigl, Senior Vice President, Sales and Marketing at JCB International (Europe) Ltd., joins podcast host Victoria Perea-Usher, Head of Marketing and Communications at JCB International (Europe) Ltd. to discuss the rapid embrace of ecommerce by Asian shoppers and what European retailers need to do to benefit from this behaviour.

The pair discuss the trends behind the JCB cardmember data surfaced in the company’s recent report Ecommerce: Business Without Borders and highlight some of the most prominent stats, for instance JCB cardmember online sales by European merchants increased by more than 300 % from 2016 – 2019.

The conversation ranges over the following:

• The need to understand that Asia is made up of many different cultures
• The pillars of a great online customer experience
• Why it is important to have an omnichannel offering
• The expectations of Asian shoppers
• What products offered by European retailers are attractive to Asian shoppers
• Which Asian regions are tipped as ‘ones to watch’ for ecommerce growth potential

You can find key discussion points at these given times:

4’.22 – Surge in global ecommerce spending

10’.29 – Meeting the expectations of diverse Asian customers

12’.09 – The four pillars of embedded commerce

16’.08 – Security, trust and authentication

19’.22 – Sales success of Bike Components due to optimising for Asian ecommerce

23’.33 – Tips for excellent customer service

You can download a copy of Ecommerce: Business Without Borders for free on LinkedIn at https://www.linkedin.com/feed/update/urn:li:activity:6782214363907424257

JCB provides cutting-edge payment solutions for 140 million cardmembers worldwide and its cards are issued in 20 countries and territories including China, Korea, Taiwan, Thailand, Vietnam and Russia.