The results of the 2019 elections have shown that brand and personal messaging on the part of Prime Minister Narendra Modi played a large role in the massive victory of the Bharatiya Janata Party. Going forward, social media platforms, both established ones such as Twitter and Facebook, and newer entrants such as Tik Tok and Sharechat, will play a key role in political messaging and election campaigns. In this episode we're joined by Dr Joyojeet Pal, Associate Professor at the University of Michigan to explain how individual politicians use social media to build their personal brands with voters and citizens, and how political parties' messaging reflects this.

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