The results of the 2019 elections have shown that brand and personal messaging on the part of Prime Minister Narendra Modi played a large role in the massive victory of the Bharatiya Janata Party. Going forward, social media platforms, both established ones such as Twitter and Facebook, and newer entrants such as Tik Tok and Sharechat, will play a key role in political messaging and election campaigns. In this episode we're joined by Dr Joyojeet Pal, Associate Professor at the University of Michigan to explain how individual politicians use social media to build their personal brands with voters and citizens, and how political parties' messaging reflects this.

You can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app.

The results of the 2019 elections have shown that brand and personal messaging on the part of Prime Minister Narendra Modi played a large role in the massive victory of the Bharatiya Janata Party. Going forward, social media platforms, both established ones such as Twitter and Facebook, and newer entrants such as Tik Tok and Sharechat, will play a key role in political messaging and election campaigns. In this episode we're joined by Dr Joyojeet Pal, Associate Professor at the University of Michigan to explain how individual politicians use social media to build their personal brands with voters and citizens, and how political parties' messaging reflects this. You can listen to this show and other awesome shows on the IVM Podcasts app on Android: <a href="https://ivm.today/android" target="_blank" rel="nofollow noopener noreferrer">https://ivm.today/android</a> or iOS: <a href="https://ivm.today/ios" target="_blank" rel="nofollow noopener noreferrer">https://ivm.today/ios</a>, or any other podcast app.

The Ganatantra podcast is about politics in India, but steering clear of intrigue and personalities, and the everyday news cycle. Join political science thinker Dr Sarayu Natarajan, the founder of Aapti Institute, a think tank which looks at issues of technology and policy; and policy lawyer Alok Prasanna Kumar, Senior Resident Fellow at the Vidhi Centre for Legal Policy in Bengaluru, as we bring data, academic works and nuanced perspectives into understanding how politics in India works, apart from identifying and making sense of the broader trends taking place.

The Ganatantra podcast is about politics in India, but steering clear of intrigue and personalities, and the everyday news cycle. Join political science thinker Dr Sarayu Natarajan, the founder of Aapti Institute, a think tank which looks at issues of technology and policy; and policy lawyer Alok Prasanna Kumar, Senior Resident Fellow at the Vidhi Centre for Legal Policy in Bengaluru, as we bring data, academic works and nuanced perspectives into understanding how politics in India works, apart from identifying and making sense of the broader trends taking place.

The Ganatantra podcast is about politics in India, but steering clear of intrigue and personalities, and the everyday news cycle. Join political science thinker Dr Sarayu Natarajan, the founder of Aapti Institute, a think

Ganatantra

The results of the 2019 elections have shown that brand and personal messaging on the part of Prime Minister Narendra Modi played a large role in the massive victory of the Bharatiya Janata Party. Going forward, social media platforms, both...

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