Jodie Fox was the co-founder and creative director of Shoes of Prey, a company that allowed people to design their dream shoes online, have them expertly manufactured, and then shipped to anywhere in the world within two weeks. The startup broke even at two months, raised over US$27 million in funding, and was considered a global leader and innovator in mass-customisation and on-demand manufacturing before ceasing trade in August 2018. While runaway success stories are inspiring, it is failure that we can learn from the most. Jodie has written a book about her experience that is a must-read for all entrepreneurs. In Reboot, Jodie shares an honest and raw account of her Shoes of Prey journey and a multitude of learnings, tips and insights she picked up along the way. Here, she opens up to Brooke Boney about it all.