What makes a message land?

In this episode, I sit down with Carmen Sederino, founder of Illuminated Story, to explore why storytelling is one of the most underused leadership skills today.

Carmen brings a rare perspective. With a background in performing arts and nearly two decades in corporate leadership, she works with CEOs and executives to strengthen how they communicate when it matters most.

We talk about the gap between delivering information and actually connecting with people. Why data alone rarely sticks. And how leaders can use story, presence, and energy to bring their message to life.

This is a practical conversation on executive presence, communication under pressure, and how to move from simply presenting information to creating real impact.

If you lead people, present often, or carry responsibility for communicating change, this episode will give you a clearer way forward.