Crisis is rarely the headline. It is the quiet gap between what happens and how leaders respond. And few people understand that gap better than Stephanie Craig, President of Kith, former political insider, and the woman some call the Olivia Pope of crisis communications.

In this conversation, Stephanie takes us from her childhood in the Canadian Arctic to the halls of the US and Canadian Senates, and into the real world moments where reputation, trust, and clarity can make or break a business.

We talk about the biggest mistakes leaders make in the first 24 hours of a crisis, why most organisations still underestimate their stakeholders, and how clarity and trust create strategic speed when it matters most. Stephanie shares practical, human advice for every leader. Build your crisis core team before you need it. Understand who your people are and how they communicate. Know what you stand for when the pressure hits.

This is a conversation about leadership that is calm, conscious, and ready for the world as it truly is.

Please enjoy this episode of Future Fit Leadership with Stephanie Craig.