As the next season of Fresh Ears approaches, we’re taking a look back at some of the most enlightening lessons we learned in Season 1.

In this episode, we tackle one of the most basic, but important, questions to consider in the creative process: why is a podcast right for our brand?

We hear insights from Lauren Boothman (AQA),  Lucy Donnahue (Happiful), Jonathan Hill (GML), Alison Jackson-Carter (Slater & Gordon Lawyers), Bryony Mackensie (Shell) and Meryl Westlake (Kew Gardens), as well as Fresh Air producers Annie Day and Martin Poyntz-Roberts.

As the next season of Fresh Ears approaches, we&rsquo;re taking a look back at some of the most enlightening lessons we learned in Season 1.
In this episode, we tackle one of the most basic, but important, questions to consider in the creative process: why is a podcast right for our brand?
We hear insights from Lauren Boothman (AQA),&nbsp; Lucy Donnahue (Happiful), Jonathan Hill (GML), Alison Jackson-Carter (Slater &amp; Gordon Lawyers), Bryony Mackensie (Shell) and Meryl Westlake (Kew Gardens), as well as Fresh Air producers Annie Day and Martin Poyntz-Roberts.

Fresh Air Production is a leader in making podcasts for brands. This is library of valuable conversations about brands, audio and where those two things collide to create podcast magic.

You'll find case studies of our clients talking about how they made their shows and why they worked. You'll hear marketing leaders from all over the world speaking to Michaela Hallam - our Director of Content - and there are the recent fortnightly shows where we speak to pelople we admire about the world of podcasts, as well as keeping up to date withe the latest audio innovation. 

Presented by Neil Cowling and Michaela Hallam. Produced by Lynnike Swerts, and created by the whole Fresh Air team

You can find out more about all our podcasts here. 

Fresh Air Production is a leader in making podcasts for brands. This is library of valuable conversations about brands, audio and where those two things collide to create podcast magic.
You'll find case studies of our clients talking about how they made their shows and why they worked. You'll hear marketing leaders from all over the world speaking to Michaela Hallam - our Director of Content - and there are the recent fortnightly shows where we speak to pelople we admire about the world of podcasts, as well as keeping up to date withe the latest audio innovation. 
Presented by Neil Cowling and Michaela Hallam. Produced by Lynnike Swerts, and created by the whole Fresh Air team
You can find out more about all our podcasts <a href="http://www.freshairproduction.co.uk">here</a>.

Fresh Ears

Why make a branded podcast?

This week, Jainnie Cho, VP of BBC StoryWorks at BBC Studios joins Fresh Air Founder, Neil Cowling and Director of Content, Michaela Hallam. They discuss where the BBC and brands cross over to make compelling content with great storytelling.

We also discuss recent audio news, and there's a podcast recommendation from Jainnie herself. To find out more about how Fresh Air can help you create a podcast for your brand, or promote your brand through audio, go to freshair.audio

This week, Jainnie Cho, VP of BBC StoryWorks at BBC Studios joins Fresh Air Founder, Neil Cowling and Director of Content, Michaela Hallam. They discuss where the BBC and brands cross over to make compelling content with great storytelling.
We also discuss recent audio news, and there's a podcast recommendation from Jainnie herself. To find out more about how Fresh Air can help you create a podcast for your brand, or promote your brand through audio, go to&nbsp;<a href="https://freshair.audio/">freshair.audio</a>

How to create compelling branded content, with the BBC

Dan Misener and Jonas Woost, from the data-driven podcast growth agency Bumper, sit down with Fresh Air's Director of Content, Michaela Hallam, and Director of Marketing, Richard Blake. Together, they delve into how the Bumper dashboard can help brands and businesses make sense of their podcast data to drive growth

Plus the usual chat about recent audio news, and there's a podcast recommendation from Dan Misener himself.

To find out more about how Fresh Air can help you create a podcast for your brand, or promote your brand through audio, go to freshair.audio

Dan Misener and Jonas Woost, from the data-driven podcast growth agency Bumper, sit down with Fresh Air's Director of Content, Michaela Hallam, and Director of Marketing, Richard Blake. Together, they delve into how the Bumper dashboard can help brands and businesses make sense of their podcast data to drive growth
Plus the usual chat about recent audio news, and there's a podcast recommendation from Dan Misener himself.
To find out more about how Fresh Air can help you create a podcast for your brand, or promote your brand through audio, go to <a href="https://freshair.audio/" data-stringify-link="https://freshair.audio/" data-sk="tooltip_parent">freshair.audio</a>

How Well Is Your Podcast Actually Doing? With Bumper

Raquel Bubar, Managing Director at T Brand Studio - The content studio of New York Times Advertising sits down with Fresh Air Founder Neil Cowling and Director of Content Michaela Hallam. They explore the opportunities for luxury brands in podcasting and discuss their recently released partnership project: This Is Not A Beauty podcast from L’Oreal Groupe.

Plus the usual chat about recent audio news, and there's a podcast recommendation from the Fresh Air team.

To find out more about how Fresh Air can help you create a podcast for your brand, or promote your brand through audio, go to freshair.audio

Useful links:
New York Times Advertising T Brand Studio Website
L’Oréal Groupe’s This is Not A Beauty Podcast  NYTimes.com destination page
Apple Podcast
Spotify Podcast
Cartier Trinity’s Linked by Love Paid Post on Nytimes.com
Wellcome Paid Post on NYTimes.com

Raquel Bubar, Managing Director at T Brand Studio - The content studio of New York Times Advertising sits down with Fresh Air Founder Neil Cowling and Director of Content Michaela Hallam. They explore the opportunities for luxury brands in podcasting and discuss their recently released partnership project: This Is Not A Beauty podcast from L’Oreal Groupe.
Plus the usual chat about recent audio news, and there's a podcast recommendation from the Fresh Air team.
To find out more about how Fresh Air can help you create a podcast for your brand, or promote your brand through audio, go to <a href="https://freshair.audio/">freshair.audio</a>
Useful links:
<ul>
<li data-ogsc="black">New York Times Advertising <a href="https://advertising.nytimes.com/custom-content/" data-ogsc="" data-outlook-id="243644a9-0818-4fe2-902c-84f9d21121a1">T Brand Studio Website</a></li>
<li data-ogsc="black">L’Oréal Groupe’s This is Not A Beauty Podcast  <a href="https://www.nytimes.com/paidpost/loreal-groupe/this-is-not-a-beauty-podcast.html" data-ogsc="" data-outlook-id="749dcb9a-4e44-428b-be85-cadf7d3930b2">NYTimes.com destination page</a></li>
</ul>
<ul>
<ul>
<li data-ogsc="black"><a href="https://podcasts.apple.com/us/podcast/this-is-not-a-beauty-podcast/id1768813164" data-ogsc="" data-outlook-id="5ec563dd-930d-4cbb-9379-1b0443f30fe5">Apple Podcast</a></li>
<li data-ogsc="black"><a href="https://open.spotify.com/show/1ETpoAH48iIc1ASE0WjfAq" data-ogsc="" data-outlook-id="d000bcc4-e550-45e5-b781-e7304736aad2">Spotify Podcast</a></li>
</ul>
</ul>
<ul>
<li><a href="https://www.nytimes.com/paidpost/cartier/linked-by-love.html" data-ogsc="" data-outlook-id="c72d2c79-adc5-40ca-8491-e1639d628722">Cartier Trinity’s Linked by Love Paid Post</a> on Nytimes.com</li>
<li data-ogsc="black"><a href="https://www.nytimes.com/paidpost/wellcome/dispatches-on-climate-and-health.html" data-ogsc="" data-outlook-id="640c3377-bd56-4774-9a68-12a69478595b">Wellcome Paid Post </a>on NYTimes.com</li>
</ul>

Why make a branded podcast?

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