Hitachi have over 300,000 employees globally, so it’s crucial that they take imaginative and engaging approaches to their internal comms.
From this need to engage with their huge workforce, People of Hitachi was born – a series which sees Emily Seaton-Potter meet Hitachi employees from across the business to understand more about Hitachi’s approach to sustainability, from becoming a climate change innovator to creating a diverse and inclusive global business.
In this episode of Fresh Ears, Emily and Fresh Air Senior Producer Juliette Nicholls discuss the different tone an internal podcast like People of Hitachi requires, the challenges and opportunities of a bite-sized ‘coffee break’ format, and exchange their top tips for first-time presenters.

How to create compelling branded content, with the BBC
33:45

How Well Is Your Podcast Actually Doing? With Bumper
40:54

Why Podcasts Work For Luxury Brands, with T Brand Studio
35:04