Helen Saul is the Head of marketing at Shelter. She joined Fresh Air Production's Director of Content, Michaela Hallam at Media 360 in Brighton to talk about disrupting people’s experiences to incite meaningful and much-needed conversations on the matters that matter.

This episode is part of Fresh Air's Media360 series. Follow to hear from some of the top CMO's in the UK.

Helen Saul is the Head of marketing at Shelter. She joined Fresh Air Production's Director of Content, Michaela Hallam at Media 360 in Brighton to talk about disrupting people’s experiences to incite meaningful and much-needed conversations on the matters that matter.
This episode is part of Fresh Air's Media360 series. Follow to hear from some of the top CMO's in the UK.

Fresh Air Production is a leader in making podcasts for brands. This is library of valuable conversations about brands, audio and where those two things collide to create podcast magic.

You'll find case studies of our clients talking about how they made their shows and why they worked. You'll hear marketing leaders from all over the world speaking to Michaela Hallam - our Director of Content - and there are the recent fortnightly shows where we speak to pelople we admire about the world of podcasts, as well as keeping up to date withe the latest audio innovation. 

Presented by Neil Cowling and Michaela Hallam. Produced by Lynnike Swerts, and created by the whole Fresh Air team

You can find out more about all our podcasts here. 

Fresh Air Production is a leader in making podcasts for brands. This is library of valuable conversations about brands, audio and where those two things collide to create podcast magic.
You'll find case studies of our clients talking about how they made their shows and why they worked. You'll hear marketing leaders from all over the world speaking to Michaela Hallam - our Director of Content - and there are the recent fortnightly shows where we speak to pelople we admire about the world of podcasts, as well as keeping up to date withe the latest audio innovation. 
Presented by Neil Cowling and Michaela Hallam. Produced by Lynnike Swerts, and created by the whole Fresh Air team
You can find out more about all our podcasts <a href="http://www.freshairproduction.co.uk">here</a>.

Fresh Ears

Media360 2024: Helen Saul from Shelter

It’s time to re-write the myth that kindness is a weakness. It’s a strategy. Because empathy, equity and inclusive leadership aren’t just nice-to-haves – they're what the future is built on.

It's been a while since we posted on Fresh Ears, so we wanted to share another great podcast we've been working on, one we know Fresh Ears listeners will be interested in.

The Empower Podcast is co-hosted by Louise Watson (Co-Founder of Empower), and Kate Chaundy (Associate Director at Propellor). Each month, they meet leaders, makers, disruptors, doers and grass roots decision makers across the media and advertising industry, to understand what good business really looks like. How we can turn talk of change, into real action in our industry.

 

And on this episode… how do we reframe the gender divide without it becoming a gender battle?


Kate and Louise sit down with Lori Meakin, Planning Partner at adam&eveDDB, author of No More Menemies, and a leading voice in the conversation around gender equality and modern masculinity.

Lori shares her deeply personal story of surviving sexual assault, and how that experience, alongside wider societal events, became a catalyst for her work challenging the systems and narratives that shape gender today. With honesty and clarity, she explores why progress on gender equality can feel like it’s moving backwards, and why understanding the full picture is more urgent than ever.

Together, we unpack the growing gender divide, the rise of harmful narratives around masculinity, and the critical need to reframe the conversation-not as a battle between men and women, but as an opportunity to create a better, more equal world for everyone.

Drawing on research, lived experience and her work with businesses and leaders, Lori introduces the concept of positive masculinity and redefines what effective leadership can look like - one rooted in empathy, collaboration and emotional intelligence.

This episode is a powerful reminder that change doesn’t require doing everything, but starts with each of us choosing where we can make a difference.

 

Content note: This episode includes discussion of rape and sexual assault which some listeners may find distressing. Please take care while listening. Support resources are listed below:
Rape Crisis England & Wales
A 24/7 support line, online chat, local centres, counselling, and advocacy. Particularly strong for trauma-informed emotional support and referrals.

 
The Survivors Trust
Umbrella organisation connecting survivors to specialist local rape/sexual abuse services across the UK. Good for finding support in your area, including ISVA advocates.

 
Victim Support
Broader victim-support that can help with emotional support, practical guidance, safety planning, and navigating reporting/criminal justice options.

It&rsquo;s time to re-write the myth that kindness is a weakness. It&rsquo;s a strategy. Because empathy, equity and inclusive leadership aren&rsquo;t just nice-to-haves &ndash; they're what the future is built on.
It's been a while since we posted on Fresh Ears, so we wanted to share another great podcast we've been working on, one we know Fresh Ears listeners will be interested in.
The Empower Podcast is co-hosted by Louise Watson (Co-Founder of Empower), and Kate Chaundy (Associate Director at Propellor). Each month, they meet leaders, makers, disruptors, doers and grass roots decision makers across the media and advertising industry, to understand what good business really looks like. How we can turn talk of change, into real action in our industry.
&nbsp;
And on this episode&hellip; how do we reframe the gender divide without it becoming a gender battle?
 Kate and Louise sit down with Lori Meakin, Planning Partner at adam&amp;eveDDB, author of No More Menemies, and a leading voice in the conversation around gender equality and modern masculinity.
Lori shares her deeply personal story of surviving sexual assault, and how that experience, alongside wider societal events, became a catalyst for her work challenging the systems and narratives that shape gender today. With honesty and clarity, she explores why progress on gender equality can feel like it&rsquo;s moving backwards, and why understanding the full picture is more urgent than ever.
Together, we unpack the growing gender divide, the rise of harmful narratives around masculinity, and the critical need to reframe the conversation-not as a battle between men and women, but as an opportunity to create a better, more equal world for everyone.
Drawing on research, lived experience and her work with businesses and leaders, Lori introduces the concept of positive masculinity and redefines what effective leadership can look like - one rooted in empathy, collaboration and emotional intelligence.
This episode is a powerful reminder that change doesn&rsquo;t require doing everything, but starts with each of us choosing where we can make a difference.
&nbsp;
Content note: This episode includes discussion of rape and sexual assault which some listeners may find distressing. Please take care while listening. Support resources are listed below:
<ul>
<li><a href="https://rapecrisis.org.uk/">Rape Crisis England &amp; Wales</a> A 24/7 support line, online chat, local centres, counselling, and advocacy. Particularly strong for trauma-informed emotional support and referrals.</li>
</ul>
&nbsp;
<ul>
<li><a href="https://thesurvivorstrust.org/">The Survivors Trust</a> Umbrella organisation connecting survivors to specialist local rape/sexual abuse services across the UK. Good for finding support in your area, including ISVA advocates.</li>
</ul>
&nbsp;
<ul>
<li><a href="https://www.gov.uk/guidance/support-for-victims-of-sexual-violence-and-abuse">Victim Support</a> Broader victim-support that can help with emotional support, practical guidance, safety planning, and navigating reporting/criminal justice options.</li>
</ul>

Empower Podcast: No More Menemies and Modern Masculinity with Lori Meakin

This week, Jainnie Cho, VP of BBC StoryWorks at BBC Studios joins Fresh Air Founder, Neil Cowling and Director of Content, Michaela Hallam. They discuss where the BBC and brands cross over to make compelling content with great storytelling.

We also discuss recent audio news, and there's a podcast recommendation from Jainnie herself. To find out more about how Fresh Air can help you create a podcast for your brand, or promote your brand through audio, go to freshair.audio

This week, Jainnie Cho, VP of BBC StoryWorks at BBC Studios joins Fresh Air Founder, Neil Cowling and Director of Content, Michaela Hallam. They discuss where the BBC and brands cross over to make compelling content with great storytelling.
We also discuss recent audio news, and there's a podcast recommendation from Jainnie herself. To find out more about how Fresh Air can help you create a podcast for your brand, or promote your brand through audio, go to&nbsp;<a href="https://freshair.audio/">freshair.audio</a>

How to create compelling branded content, with the BBC

Dan Misener and Jonas Woost, from the data-driven podcast growth agency Bumper, sit down with Fresh Air's Director of Content, Michaela Hallam, and Director of Marketing, Richard Blake. Together, they delve into how the Bumper dashboard can help brands and businesses make sense of their podcast data to drive growth

Plus the usual chat about recent audio news, and there's a podcast recommendation from Dan Misener himself.

To find out more about how Fresh Air can help you create a podcast for your brand, or promote your brand through audio, go to freshair.audio

Dan Misener and Jonas Woost, from the data-driven podcast growth agency Bumper, sit down with Fresh Air's Director of Content, Michaela Hallam, and Director of Marketing, Richard Blake. Together, they delve into how the Bumper dashboard can help brands and businesses make sense of their podcast data to drive growth
Plus the usual chat about recent audio news, and there's a podcast recommendation from Dan Misener himself.
To find out more about how Fresh Air can help you create a podcast for your brand, or promote your brand through audio, go to <a href="https://freshair.audio/" data-stringify-link="https://freshair.audio/" data-sk="tooltip_parent">freshair.audio</a>

Media360 2024: Helen Saul from Shelter

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