Dan Geneen is the Head of Mass Acquisition for the British Heart Foundation. He sat down with Fresh Air's Director of Content, Michaela Hallam at Media360 in Brighton to talk risky moves and turning to the unlikely world of gaming to re-engage younger audiences in their mission.  

This episode is part of Fresh Air's Media360 series. Follow to hear from some of the top CMO's in the UK.

Dan Geneen is the Head of Mass Acquisition for the British Heart Foundation. He sat down with Fresh Air's Director of Content, Michaela Hallam at Media360 in Brighton to talk risky moves and turning to the unlikely world of gaming to re-engage younger audiences in their mission.  
This episode is part of Fresh Air's Media360 series. Follow to hear from some of the top CMO's in the UK.

Fresh Air Production is a leader in making podcasts for brands. This is library of valuable conversations about brands, audio and where those two things collide to create podcast magic.

You'll find case studies of our clients talking about how they made their shows and why they worked. You'll hear marketing leaders from all over the world speaking to Michaela Hallam - our Director of Content - and there are the recent fortnightly shows where we speak to pelople we admire about the world of podcasts, as well as keeping up to date withe the latest audio innovation. 

Presented by Neil Cowling and Michaela Hallam. Produced by Lynnike Swerts, and created by the whole Fresh Air team

You can find out more about all our podcasts here. 

Fresh Air Production is a leader in making podcasts for brands. This is library of valuable conversations about brands, audio and where those two things collide to create podcast magic.
You'll find case studies of our clients talking about how they made their shows and why they worked. You'll hear marketing leaders from all over the world speaking to Michaela Hallam - our Director of Content - and there are the recent fortnightly shows where we speak to pelople we admire about the world of podcasts, as well as keeping up to date withe the latest audio innovation. 
Presented by Neil Cowling and Michaela Hallam. Produced by Lynnike Swerts, and created by the whole Fresh Air team
You can find out more about all our podcasts <a href="http://www.freshairproduction.co.uk">here</a>.

Fresh Ears

Media360 2024: Dan Geneen from the British Heart Foundation

Dan Misener and Jonas Woost, from the data-driven podcast growth agency Bumper, sit down with Fresh Air's Director of Content, Michaela Hallam, and Director of Marketing, Richard Blake. Together, they delve into how the Bumper dashboard can help brands and businesses make sense of their podcast data to drive growth

Plus the usual chat about recent audio news, and there's a podcast recommendation from Dan Misener himself.

To find out more about how Fresh Air can help you create a podcast for your brand, or promote your brand through audio, go to freshair.audio

Dan Misener and Jonas Woost, from the data-driven podcast growth agency Bumper, sit down with Fresh Air's Director of Content, Michaela Hallam, and Director of Marketing, Richard Blake. Together, they delve into how the Bumper dashboard can help brands and businesses make sense of their podcast data to drive growth
Plus the usual chat about recent audio news, and there's a podcast recommendation from Dan Misener himself.
To find out more about how Fresh Air can help you create a podcast for your brand, or promote your brand through audio, go to <a href="https://freshair.audio/" data-stringify-link="https://freshair.audio/" data-sk="tooltip_parent">freshair.audio</a>

How Well Is Your Podcast Actually Doing? With Bumper

Raquel Bubar, Managing Director at T Brand Studio - The content studio of New York Times Advertising sits down with Fresh Air Founder Neil Cowling and Director of Content Michaela Hallam. They explore the opportunities for luxury brands in podcasting and discuss their recently released partnership project: This Is Not A Beauty podcast from L’Oreal Groupe.

Plus the usual chat about recent audio news, and there's a podcast recommendation from the Fresh Air team.

To find out more about how Fresh Air can help you create a podcast for your brand, or promote your brand through audio, go to freshair.audio

Useful links:
New York Times Advertising T Brand Studio Website
L’Oréal Groupe’s This is Not A Beauty Podcast  NYTimes.com destination page
Apple Podcast
Spotify Podcast
Cartier Trinity’s Linked by Love Paid Post on Nytimes.com
Wellcome Paid Post on NYTimes.com

Raquel Bubar, Managing Director at T Brand Studio - The content studio of New York Times Advertising sits down with Fresh Air Founder Neil Cowling and Director of Content Michaela Hallam. They explore the opportunities for luxury brands in podcasting and discuss their recently released partnership project: This Is Not A Beauty podcast from L’Oreal Groupe.
Plus the usual chat about recent audio news, and there's a podcast recommendation from the Fresh Air team.
To find out more about how Fresh Air can help you create a podcast for your brand, or promote your brand through audio, go to <a href="https://freshair.audio/">freshair.audio</a>
Useful links:
<ul>
<li data-ogsc="black">New York Times Advertising <a href="https://advertising.nytimes.com/custom-content/" data-ogsc="" data-outlook-id="243644a9-0818-4fe2-902c-84f9d21121a1">T Brand Studio Website</a></li>
<li data-ogsc="black">L’Oréal Groupe’s This is Not A Beauty Podcast  <a href="https://www.nytimes.com/paidpost/loreal-groupe/this-is-not-a-beauty-podcast.html" data-ogsc="" data-outlook-id="749dcb9a-4e44-428b-be85-cadf7d3930b2">NYTimes.com destination page</a></li>
</ul>
<ul>
<ul>
<li data-ogsc="black"><a href="https://podcasts.apple.com/us/podcast/this-is-not-a-beauty-podcast/id1768813164" data-ogsc="" data-outlook-id="5ec563dd-930d-4cbb-9379-1b0443f30fe5">Apple Podcast</a></li>
<li data-ogsc="black"><a href="https://open.spotify.com/show/1ETpoAH48iIc1ASE0WjfAq" data-ogsc="" data-outlook-id="d000bcc4-e550-45e5-b781-e7304736aad2">Spotify Podcast</a></li>
</ul>
</ul>
<ul>
<li><a href="https://www.nytimes.com/paidpost/cartier/linked-by-love.html" data-ogsc="" data-outlook-id="c72d2c79-adc5-40ca-8491-e1639d628722">Cartier Trinity’s Linked by Love Paid Post</a> on Nytimes.com</li>
<li data-ogsc="black"><a href="https://www.nytimes.com/paidpost/wellcome/dispatches-on-climate-and-health.html" data-ogsc="" data-outlook-id="640c3377-bd56-4774-9a68-12a69478595b">Wellcome Paid Post </a>on NYTimes.com</li>
</ul>

Why Podcasts Work For Luxury Brands, with T Brand Studio

Lizzy Pollott,  Acast's Chief Communications and Brand Officer,  sits down with Fresh Air Founder Neil Cowling and Director of Content Michaela Hallam. Together they discuss how brands can work with podcasting on a commercial basis and the value Acast can deliver to enable this.

Plus the usual chat about recent audio news, and there's a podcast recommendation from the Fresh Air team.
To find out more about how Fresh Air can help you create a podcast for your brand, or promote your brand through audio, go to freshair.audio

Lizzy Pollott,  Acast's Chief Communications and Brand Officer,  sits down with Fresh Air Founder Neil Cowling and Director of Content Michaela Hallam. Together they discuss how brands can work with podcasting on a commercial basis and the value Acast can deliver to enable this.
Plus the usual chat about recent audio news, and there's a podcast recommendation from the Fresh Air team. To find out more about how Fresh Air can help you create a podcast for your brand, or promote your brand through audio, go to <a href="https://freshair.audio/">freshair.audio</a>

Media360 2024: Dan Geneen from the British Heart Foundation

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