Brushing your teeth is a boring, empty two minutes where nothing else happens, so Zendium toothpaste decided to create super-produced, beautifully scripted, ultra-short podcasts to fill the time. 

2 minutes of Zen is a series of exercises, mindfulness routines, and now children's content designed to be heard while brushing your teeth. It's perfectly aligned with the brand values, and is the perfect example of audio stepping into a space where no other medium really works.

Neil Cowling talks through the thinking and execution of '2 minutes of Zen with:

Pau Bartoli – Global marketing Director at Unilever –  Zendium's parent company

Alex Kenning - Fresh Air's producer for the project