Investing For Ocean Impact sees Dorothée Herr – manager of the IUCN’s Blue Natural Capital Financing Facility – explore the reasons to invest in the ocean by talking to leading experts, global policymakers, and investment movers and shakers. The podcast also dives into real life, from seaweed farms to marine protected areas, and shows how these are projects that investors can indeed get behind.

It was crucial that a series dealing with such a detailed topic didn’t veer off into jargon and shoptalk, losing their audience’s interest as a result. In this episode of Fresh Ears, Michelle Barnett (Marine Communications Officer at IUCN) and Phil Sansom, (Senior Producer at Fresh Air) sit down to discuss how they tackled this challenge in order to create a podcast that was informative, captivating, and unique.