Vancouver-based Pacific Content are a leading podcast services company, helping some of the world’s biggest brands create and promote compelling audio stories. Just like Fresh Air, they’re all about partnering with brands to tell stories that audiences love listening to.

So it only felt natural that as the two leading podcast consulting companies in our own continents - Europe and North America – we should team up to create a truly global podcast production partnership in service of brands in the audio storytelling space.

In this very special episode of Fresh Ears, Steve Pratt, Co-Founder and VP of Pacific Content, sits down with Fresh Air's founder Neil Cowling to discuss this exciting new partnership, and to compare notes on how to provide brands with brilliant tailor-made podcasts.