Is it enough to just do a good job, and hope your reputation spreads? Or do you need to be building a personal brand through social media platforms like LinkedIn? 

Turns out, it's both - because a personal brand and platform could be the thing that finds your next job, or launches your side hustle. 

Michael Thompson speaks with Fear & Greed presenter Natalie MacDonald, who spent seven years working at LinkedIn, and has just launched her new business Working@It. She explains the four components of building a personal brand.

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