Sean Aylmer speaks to Elgar Welch, CEO and co-founder of media monitoring company Streem. They discuss how businesses are using media, and why they even need to know what's said about their companies on social media.

Afternoon Report | ASX climbs on softer inflation data
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Energy costs to fall; US-Iran peace deal teeters; weight-loss drug breakthrough
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Q+A: Oil prices, old planes and airfare wars: inside Australia’s airlines
09:50