Interview: 'Revenge spending' fuelling advertising boom

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Published Oct 13, 2021, 5:00 PM

As the east coast emerges from lockdowns this month, advertisers have well and truly opened the chequebook, preparing for a phenomenon known as "revenge spending".  

Ben Willee, General Manager of Spinach advertising, delves into where the ad spend is going, who it's targeting and how lockdowns have changed consumer behaviour. 

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