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Molly & Emma - Co Founders of JAM the label - "Fashion that's Functional - a clothing brand created for young people with disability in mind"

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Fashion Business Mindset

Fashion Business Mindset is your FROW seat to 'real' stories from Designers, Brands, Entrepreneurs, Makers & Mentors. Our mission? To increase the suc 
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In this episode, Elizabeth speaks with Molly Rogers and Emma Clegg, the Co-Founders of JAM the label.
Molly and Emma met while studying occupational therapy at university and bonded over a shared passion for their work. They were both casual disability support workers for teenagers, Jack and Maddie, at the time, and would often discuss how difficult the teens found dressing, as they both used wheelchairs. “Not only was it difficult for them, but anything that was easier for them to get dressed in was not cool and wasn’t something that we would have wanted to wear when we were teenagers. Why should they have to compromise on fashion just for functionality?” Emma says.

Soon realising this is a common experience for the one in five Australians with disabilities, Molly and Emma launched JAM the label in 2019 (named after Jack and Maddie), a clothing brand born out of the need for inclusive clothing for young people with disabilities. Design features include shirts that close with magnets instead of buttons, jackets that zip up on the sides, and pants that have extra room for comfort when seated and a subtle drop crotch for discretion when using continence aids.

Since launching small with just one product, JAM is now stocked with three external retailers, including EveryHuman, Averee and THE ICONIC. “Our dream for JAM is to be the number one inclusive fashion brand in Australia. We want everyone in Australia to have the opportunity to wear clothes that make them feel cool, that they’re very proud to be wearing, and we don’t think that should be any different for people with disability,” says Molly.

Elizabeth was inspired by this chat with Molly and Emma and was so impressed with the achievements these dynamic Co-Founders have achieved in a short period of time. They are clearly on a mission!

You can find JAM at:
Instagram: @jamthelabel

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Fashion Business Mindset

Fashion Business Mindset is your FROW seat to 'real' stories from Brands, Designers, Entrepreneurs,  
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