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Mary Lou Ryan, Co-Founder of bassike | Building A Successful, Iconic Australian Brand

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Fashion Business Mindset

Fashion Business Mindset is your FROW seat to 'real' stories from Designers, Brands, Entrepreneurs, Makers & Mentors. Our mission? To increase the suc 
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In this episode, I’m chatting with Mary Lou Ryan who co-founded bassike with Deborah Sams in 2006 to create what they couldn’t find: high quality, design-led, sustainably sourced wardrobe essentials.

Lou & Deb chose to work with organic cotton, Australian makers and responsible business practices from the beginning.

The pair designed the first collections from a 1950s cottage on Sydney’s Palm Beach, and bassike has the ease and vitality of Australian beach life in its DNA.

Their debut collection was a considered edit of luxurious, organic cotton jersey t-shirts and pants that instantly connected with wearers in search of contemporary designs with the versatility to work within their existing wardrobes.

Mary Lou holds the title of Director of Sustainability & Supply Chain at bassike, with a commitment to accelerating and amplifying positive change at the brand, within the community and the broader fashion industry.

bassike is proudly B Corp and Climate Active Carbon Neutral certified.

During our dynamic chat, Lou talks us through:

  • Lou’s early days in the industry
  • Why and how Lou and Deb launched bassike
  • Bassike’s Responsible Business Journey
  • Building Meaningful Partnerships
  • Local Manufacturing & Sustainable practices
  • Nurturing their loyal, engaged customer  
  • Working on Mindset & Wellbeing and so much more.

I loved every minute of my time with Lou and no doubt you will too.

You can find bassike at: 





Don’t miss this opportunity to experience a transformational business experience into the sophisticated world of production, sourcing and supply; meet with garment and fabric manufacturers; travel with like-minded business owners and mentors and connect with world-class artisans and manufacturers expressing the very best of India’s vibrant fashion culture.



We’re extending an Invitation for you to express your interest in a 3-Month Group Elevation Program - Starting April 2024

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  • The Future of You
  • The Future of Fashion
  • The Future of Collaboration

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Fashion Business Mindset is your FROW seat to 'real' stories from Brands, Designers, Entrepreneurs,  
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