Today, I’m thrilled to be joined by Michaela Wessels, CEO & co-founder of Style Arcade.

Style Arcade is revolutionising the retail and e-commerce space with its cutting-edge platform, empowering fashion brands to make data-driven decisions.

Michaela is a retail and e-commerce veteran with over 15 years of experience in merchandise buying, planning and consulting.

Michaela’s trailblazing work ethic and entrepreneurship has seen Australia's biggest brands replace spreadsheets with intelligent fashion analytics and digital range planning from Style Arcade.

Michaela's background in finance formed the foundation of entering into over a decade of global retail experience, including formative roles at Truworths, Lacoste and The Iconic.

Michaela founded Style Arcade in 2018, it’s; an all-in-one AI-powered merchandise buying and planning platform, providing intelligent merchandising recommendations to some of the world’s biggest brands and retailers.

Backed by Acadian Software (Klaviyo, Convoke) Style Arcade has grown in excess of 200% annually since inception and has garnered the trust of over 6,000 global users. Working with both brands and retailers across more than 13 countries from pure-play e-commerce giants like The Iconic, Princess Polly and White Fox, to cult designers like Aje, Christopher Esber and Amiri. Currently, 63% of the platform’s revenue has come from word-of-mouth highlighting the company’s significant brand awareness amongst fashion industry data fanatics.

During our chat, Michaela and I delve into

• The entrepreneurial journey behind Style Arcade

• The importance of leveraging data for decision-making in fashion

• How brands can innovate to stay ahead in a competitive market.

• How Style Arcade helps you optimise size accuracy, streamlines inventory management, and enhances assortment planning.

• How Style Arcade helps businesses maximise profitability and improve in-season trading with features like AI-driven size and buy calculators, advanced retail analytics, and seamless e-commerce integration,.

• Michaela also shares her invaluable insights on navigating the challenges of scaling a business and fostering creativity in a tech-driven industry.

You can connect with Michaela at Linkedin here.

Head to the Style Arcade website and book a Demo here.

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Work with us in 2025! 
If you would like to take your Fashion Business to the next level and work with Elizabeth and her team in 2025, connect with Fashion Equipped via any of the following links and enquire about Consulting, Mentorship or Online Learning.
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